Cision Communications Cloud is awesome, no kidding!
September 09, 2016
Cision Communications Cloud is awesome, no kidding!
Score 9 out of 10
Vetted Review
Verified User
Software Version
TrendKite
Overall Satisfaction with Cision Communications Cloud
We leverage Cision Communications Cloud (TrendKite)* to provide a deeper analysis of media coverage for our agency clients this includes monthly, quarterly and annual coverage reports, daily alerts, etc. We find the most value when we have key competitors and key messages tracked to provide actionable insight. Plus the ability to tie in Google Analytics to see what coverage is driving traffic has been enlightening.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
Pros
- Prove value of PR in driving awareness
- Share of voice analysis
- Keyword, key message penetration
- Always improving and adding new functions
Cons
- Even filtering out press releases, you'll get some slipping through
- Better way to track "organic" coverage generated from the agency's PR efforts vs. other coverage
- Organize the dashboards better, if you have a lot of reports or clients, it can be hard to tell what's what
- Meltwater
We left Meltwater for various reasons including aggressive sales teams and a lackluster product. Cision (Trendkite) was 100% transparent, helped address any questions or concerns I had and worked with us as we evaluated the product. One of the best decisions we made and I don't regret it one bit (still getting chased by Meltwater to this date and don't plan on going back).
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