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Cision is hands down the best media database we have ever used.
January 25, 2017

Cision is hands down the best media database we have ever used.

Michael Conrad | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Cision PR Software

Cision is hands down the most exhaustive media database we've ever used, and we use it daily. After trying several different media database services over the past 15 years of our company, Cision PR has proven to be the most accurate, reliable, and easy to use. At the end of the day, it makes my job as a PR professional easier and allows me to focus on more important work than mining for media contacts. It's awesome.
  • Tracking down a good producer contact for a TV show.
  • Reach info on media outlets.
  • Knowing who to pitch.
  • Not super fast to add contacts to lists.
  • Somewhat clunky and time consuming to export lists.
  • Saving lists takes a long time.
  • Time saving media database.
  • Time saving reach info.
  • No real negatives.
Compared to these, Cision, when it comes to its media database and reach info, it's leaps and bounds better. We truly haven't found a comparable media database, and we've pretty much tried anything. Cision is consistent, accurate, and reliable. Rarely has it steered me in the wrong direction. I use it daily.
For us, we use it for reach info and the media database. Outside of that, we haven't had success with monitoring media or doing other PR-related tasks with Cision. It's also not suited for niche media, at least in the faith and family-friendly market that we work in. We mostly use it for mainstream and secular, national media, or well-regarded local media.