Best media database for PR pros
January 25, 2017

Best media database for PR pros

Emma Chase | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Cision PR Software

The entire accounts team at my agency uses Cision for media list building. It addresses our need to build solid, accurate and up-to-date media lists to use on behalf of our clients that range from major FinTech companies to nonprofits.
  • The new Cision media building interface is incredibly easy to use and very clean. Love the update.
  • The new edition also includes more detailed bios on each journalist-- very helpful for pitching efforts!
  • In the past, we've been concerned about that accuracy of contact information-- with the new interface, it is clear that Cision is investing their time into providing the best contact database out there.
  • I'm personally still learning how to use the new edition, and have not run into too many problems. It takes a little while longer to build your search, but that in turn leads to better results.
  • Outside of the media database, the monitoring system still lacks metrics that go above and beyond tracking mentions.
  • The analytics platform should be integrating with Google Analytics to show how articles are really performing!
  • Cision does not provide direct ROI in the form of money to our business, but we do find that our client accounts are run more efficiently by the use of this software. We know we can find information quickly and accurately at any point during a client relationship.
  • The Cision media database's reliability is its greatest strength. Knowing that we can find good contacts across the nation (even world) help empower us to provide a better service to our clients.
Cision's media database has the best interface and most accurate information. While we don't use its media monitoring platform, we will continue to rely on the media database for years to come until another tool rises to the occasion. Big shoes to fill for sure!
Cision's biggest strength is its media database. Other than that, you're better off with a more robust tool.