Cision PR experiences
January 30, 2017

Cision PR experiences

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Cision PR Software

Currently, we use it for web tracking of hot-button issues that reach beyond our current social media and email training. We need to know threats to our organization and rely heavily on Cision to warn us instantly of any issues involving our top membership figures or our field in general.
  • Instant alerts on notable issues.
  • Self-tracking data for easy presentation.
  • Does not simply re-use existing social media data as other platforms try.
  • Interface needs better design, [it's] not intuitive.
  • Does not have an accessible dashboard, just raw data.
  • Does not integrate with some social media platforms, requiring separate search software.
  • Stable.
  • Some gains in avoiding major incidents.
  • No major change.
We attempted to use Hootsuite on a trial basis, but we found it was not as thorough as the older Cision software and thus traded a smoother interface for better efficiency. We'd ideally like a middle ground, but the power Cision has behind its capabilities won out against the easier to use software.
For a large enough company that needs to be aware of mass media issues, I highly recommend Cision or a similar type of software to have red alerts without constant staff time being allocated to searching the web for related topics. It has room for improvement, but is still essential for our needs.