Cision is the best out there
Updated February 07, 2017

Cision is the best out there

Kathlene Carney | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Cision PR Software

I have a boutique PR firm specializing in publicity and we use Cision everyday to build and update media lists, and to verify contact information.
  • Media contact information is the most accurate compared to their competitors.
  • Beat descriptions are fairly accurate.
  • Interface is relatively easy to learn, and whenever I get stuck, their customer support is only a phone call away. They've walked us through search steps many times.
  • They must make it easier to search for radio shows that have guest interviews! Hundreds of morning and afternoon drive-time shows do interviews every day but there's no easy, accurate way to search for them on Cision.
  • They must identify contacts who handle books at each outlet. Book review editors have been drastically cut, so it's no longer a searchable beat. We don't have time to read through the descriptions of every single editor for clues. It's a real problem and we wish Cision would step up.
  • Despite its flaws, Cision PR is indispensable for our firm. Media research is extremely time-consuming and the costs would be prohibitive if we had to do it on our own.
  • Their research tools enable us to save the time, money, or effort necessary to deliver excellent results for our clients through cost-effective media campaigns.
  • The cost of Cision PR more than pays for itself in time saved building lists.
  • Meltwater and Vocus
While certainly not perfect, Cision's media contacts were the most up to date and accurate, and their site was easiest to navigate. The beat descriptions for all of them could be better though, and none offer a way to thoroughly search for drive time radio shows that do interviews each day.
The media landscape is changing rapidly and Cision's up-to-date contacts are indispensable for those of us out there pitching everyday.