Cision PR Software Helps Build Better Relationships
Updated February 06, 2017

Cision PR Software Helps Build Better Relationships

Erika Schaefer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Cision PR Software

Cision has been a great tool for my team. I've used it in particular to keep a media list of ours updated and accurate. It has helped me personally to make sure our contacts are at the same position, with the correct contact information. When they are not, I can now easily find their new contact information. Cision has saved me time because I don't have to try and follow a paper trail of emails to find one person's contact information.
  • Helping to build strong media contact lists, by allowing you to add people who cover the same beats
  • Helping to keep current with contacts information
  • Helping to maintain relationships with media contacts
  • When a contact needs updating, it could be helpful if there was a faster way for Cision to update the info. or be alerted that someone is no longer at the same outlet.
  • Cision PR is essential to your success as someone in the media/PR industry because it allows you to build and maintain relationships easily.
I used to use VOCUS but then switched to Cision. Though they are very similar softwares Cision is even more user friendly and give you more outlet data to work with. I think Cision saves you time and energy.
Cision was perfect for when I was a Media Booker. It helped me to build my contact lists and get my pitches out, quick and easily!

Less appropriate if you are at a company or position not involved with media or PR.

If you are a business involved with media or PR I would say that having Cision PR is essential to your success.