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What is CleverTap?

CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent…

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Recent Reviews

Clever enough!

7 out of 10
April 30, 2024
We use CleverTap for event tracking for our users. Helps in building cohorts for push notifications and other action items. Our support …
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TrustRadius Insights

CleverTap is a versatile software that serves as a central analytics platform for companies, allowing them to capture and analyze large …
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What is CleverTap?

CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s…

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Product Details

What is CleverTap?

CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences.

According to the vendor, key features and business benefits include:

  • Advanced Behavioral Segmentation: Segmenting and profiling enable the developers to create customized, targeted app campaigns that include push notifications, reminders, messages and scheduled offers. Behavioral analytics can help a great deal in deciding what works with the users, and what do they wish to feature.
  • Funnels: Analyze how users move from onboarding to engagement to monetization to churn.
  • Pivots: Correlate and visualize billions of data points to get advanced customer insights.
  • Flows: Find best paths within or across user segments to conversion, and improve paths to churn.
  • Rich User Profiles: Create visitor user profiles that are complete with demographic data, likings, interactions, responses and usage history.
  • Uninstall Tracking: Identify who and why users uninstalled the app, and personalize win-back campaigns.
  • Push, in-app, SMS, email - Use multiple channels of engagement based on user’s preferences and adapt.

CleverTap Features

  • Supported: Segmentation
  • Supported: Funnels
  • Supported: Retention Cohorts
  • Supported: Pivots
  • Supported: Flows
  • Supported: Rich User Profile
  • Supported: Uninstall Tracking
  • Supported: Device Crossovers

CleverTap Screenshots

Screenshot of CleverTap Mobile App DashboardScreenshot of CleverTap HomepageScreenshot of CleverTap Cohort AnalysisScreenshot of CleverTap Create New Push NotificationsScreenshot of CleverTap Create SegmentsScreenshot of CleverTap Segmentation Reports

CleverTap Integrations

CleverTap Competitors

CleverTap Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesAll

CleverTap Customer Size Distribution

Small Businesses (1-50 employees)35%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)20%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

CleverTap is a versatile software that serves as a central analytics platform for companies, allowing them to capture and analyze large amounts of user-generated data for marketing and decision-making purposes. With CleverTap, users can implement various use cases to enhance their customer engagement and retention efforts.

One key use case of CleverTap is user acquisition. Users have found success in leveraging CleverTap's capabilities to create targeted campaigns and track the performance of their user acquisition efforts. By segmenting specific users based on their actions and analyzing key performance indicators, companies can optimize their user acquisition strategies and effectively drive growth.

Another valuable use case of CleverTap is reactivation through remarketing. Users have reported using CleverTap's features to re-engage with inactive users by delivering personalized content at the right time and situation. This allows companies to improve their customer retention rates and increase user engagement.

CleverTap also enables the launch of omnichannel campaigns, leveraging channels such as WhatsApp, push notifications, and SMS. This feature enhances communication with existing customer bases, facilitating seamless interactions and delivering targeted offers to drive enhanced commercial results.

Moreover, CleverTap offers excellent detail management capabilities, such as segment creation within databases and scheduling daily campaigns for different areas of a company. This enables improved communication with customers and helps companies effectively reach their target audience.

However, some users have encountered issues related to data upload and download times. To address this, some users have suggested the need for a shortcut or quick upload feature and a status bar to track progress.

In summary, CleverTap proves to be a valuable tool for user acquisition, activation journey campaigns, reactivation through remarketing, and special offers. Its features enable personalized content delivery, intelligent selection of the right time and situation, excellent detail management capabilities, and omnichannel campaigns. However, it is worth noting that there may be constraints and broken features that can affect the user experience.

Helpful User Segmentation: Many users have found Clevertap's user segmentation feature to be highly valuable and effective in identifying and categorizing different customer groups. This powerful capability allows businesses to target specific segments with tailored campaigns, resulting in significantly higher engagement and conversion rates. By understanding the unique characteristics and preferences of each segment, businesses can create personalized experiences that resonate with their customers, ultimately driving better business outcomes.

Effective Performance Tracking: Numerous reviewers have praised Clevertap for its robust performance tracking capabilities. The platform empowers businesses to analyze user activities comprehensively and track the time gaps between different actions. This granular level of insight helps marketers gain a deep understanding of user behavior patterns, enabling them to optimize their marketing strategies accordingly. Whether it's analyzing the steps leading up to a purchase or measuring engagement across various touchpoints, Clevertap equips businesses with the data they need to make informed decisions and drive meaningful results.

Reliable Customer Support: Reviewers consistently highlight the exceptional customer support provided by Clevertap's dedicated team. With their prompt responsiveness and willingness to go above and beyond, the customer success team at Clevertap ensures that users receive timely assistance whenever needed. Their expertise not only addresses any technical concerns but also offers guidance on leveraging the platform effectively. This commitment to providing reliable support demonstrates Clevertap's dedication to customer satisfaction and reinforces their reputation as a trusted partner in delivering exceptional experiences.

Lack of Built-in SMS and Email Providers: According to some users, the software's lack of a built-in SMS provider or email provider can be seen as a drawback for those who heavily rely on these communication channels.

Price Increases with Data Volume: Users with large amounts of data to be stored have expressed concern over the pricing structure of the software. They have mentioned that as more data is accumulated, the cost becomes higher, which may be a concern for users dealing with substantial datasets.

Dissatisfaction with Customer Service: Several users have reported negative experiences with the customer service team. They felt that their interactions were often puzzling and unhelpful, leading to dissatisfaction with the level of support provided.

Users commonly recommend Clevertap for its user analytics capabilities, providing a visual format for analytics overview and helping marketers understand user behavior. They highly recommend utilizing Clevertap's audience analytics and omnichannel engagement capabilities to optimize user retention and reduce customer churn rates.

Users also praise Clevertap for its prompt support and ease of implementation. They find it easy to integrate Clevertap as a Customer Data Platform (CDP) and appreciate its transparency and reliability as a customer engagement platform.

Furthermore, Clevertap is recommended for driving product adoption, improving brand optimization, and enhancing customer engagement. It is seen as a go-to marketing automation tool that offers push notifications and personalized user experiences. Users suggest using Clevertap to target users before they drop off, re-engage lapsed users, and retain app users with easy management.

While some caution that charges might not be accurately calculated for companies with a large number of users, overall, users highly recommend Clevertap for maximizing activation, engagement, and retention of app users, as well as for boosting company performance.

Attribute Ratings


(1-9 of 9)
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Score 10 out of 10
Vetted Review
Verified User
  • Multi-platform engagement
  • Funnel Data
  • Marketing automation options
  • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
  • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
  • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
April 30, 2024

Clever enough!

Score 7 out of 10
Vetted Review
Verified User
  • Event tracking
  • User profiles
  • Cohorts based on attributes
  • Visualisation of data
  • The UI certainly needs improvement, not on par with the competitors
  • Tool is also buggy/clunky at times
Score 6 out of 10
Vetted Review
Verified User
  • It helps in enhancing the user experience and helps to increase the engagement, and even helps by keeping the tracks of events for example - which user clicked which event and what actions were taking place etc.
  • It even notices that which service has been not since a long and reminds about it , analytics is good and the communication made by CleverTap through mails and sms was good.
  • That it even creates multiple account for one email which should be improved , and search functionality should be improved too.
  • It should make its interface much more simple for new users and provide a module for better understanding.
  • Tracking particular user for particular functionality should be more helpful thats it
Score 9 out of 10
Vetted Review
Verified User
  • User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
  • Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
  • Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
  • Speed: when using a large data sets, the query processing tends to become slow.
  • Attribution: attribution for paid channels is still not robust, and could be improved.
  • Cost: it tends to become costly when you scale up to over a few billion events, as the pricing is based on events and not MAUs. It's great for smaller organizations, but as you scale it will become costly.
June 28, 2019

CleverTap Review

Julio Boschi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Journey campaigns
  • User segmentation
  • Performance tracking
  • Its customer success team is great
  • It does not have a built-in SMS provider.
  • I does not have a built-in email provider
  • It gets pricier as you keep piling up data to be stored.
Score 9 out of 10
Vetted Review
Verified User
  • Helping us find out which users did a certain activity and in which order. The time gap between those activities is also an important metric. This works great with Clevertap because our backend pushes every relevant event with a time stamp to CleverTap so we do not have to maintain events or build the engine to analyze every small action the user took.
  • Helps us find out which actions our best users take right before they convert. Given the e-commerce like domain we are in, we end up giving a lot of information to our users. Knowing which of these convert what kind of users is very useful.
  • Helps us setup super focussed campaigns (pop-up, emails etc) to users who would be interested in a certain kind of activity. Our yield per message sent is significantly more when targeting is right.
  • I think that CleverTap to some extent can upgrade the usability of its panel. With a lot of features that have been added to the platform, one does seem to be lost in it. Intercom for reference has good usability of its backend albeit with a fraction of complexity that Clevertap solves.
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