CleverTap Reviews

5 Ratings
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Score 9.0 out of 100

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Julio Boschi | TrustRadius Reviewer
June 28, 2019

CleverTap Review

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Journey campaigns
  • User segmentation
  • Performance tracking
  • Its customer success team is great
  • It does not have a built-in SMS provider.
  • I does not have a built-in email provider
  • It gets pricier as you keep piling up data to be stored.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
  • Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
  • Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
  • Speed: when using a large data sets, the query processing tends to become slow.
  • Attribution: attribution for paid channels is still not robust, and could be improved.
  • Cost: it tends to become costly when you scale up to over a few billion events, as the pricing is based on events and not MAUs. It's great for smaller organizations, but as you scale it will become costly.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Helping us find out which users did a certain activity and in which order. The time gap between those activities is also an important metric. This works great with Clevertap because our backend pushes every relevant event with a time stamp to CleverTap so we do not have to maintain events or build the engine to analyze every small action the user took.
  • Helps us find out which actions our best users take right before they convert. Given the e-commerce like domain we are in, we end up giving a lot of information to our users. Knowing which of these convert what kind of users is very useful.
  • Helps us setup super focussed campaigns (pop-up, emails etc) to users who would be interested in a certain kind of activity. Our yield per message sent is significantly more when targeting is right.
  • I think that CleverTap to some extent can upgrade the usability of its panel. With a lot of features that have been added to the platform, one does seem to be lost in it. Intercom for reference has good usability of its backend albeit with a fraction of complexity that Clevertap solves.
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About CleverTap

CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences.

According to the vendor, key features and business benefits include:

  • Advanced Behavioral Segmentation: Segmenting and profiling enable the developers to create customized, targeted app campaigns that include push notifications, reminders, messages and scheduled offers. Behavioral analytics can help a great deal in deciding what works with the users, and what do they wish to feature.
  • Funnels: Analyze how users move from onboarding to engagement to monetization to churn.
  • Pivots: Correlate and visualize billions of data points to get advanced customer insights.
  • Flows: Find best paths within or across user segments to conversion, and improve paths to churn.
  • Rich User Profiles: Create visitor user profiles that are complete with demographic data, likings, interactions, responses and usage history.
  • Uninstall Tracking: Identify who and why users uninstalled the app, and personalize win-back campaigns.
  • Push, in-app, SMS, email - Use multiple channels of engagement based on user’s preferences and adapt.

CleverTap Features

Additional Features
Has featureSegmentation
Has featureFunnels
Has featureRetention Cohorts
Has featurePivots
Has featureFlows
Has featureRich User Profile
Has featureUninstall Tracking
Has featureDevice Crossovers

CleverTap Screenshots

CleverTap Integrations

Segment, Shopify, WooCommerce, Unity, Magento Commerce, part of Adobe Commerce Cloud, Cordova, React Native

CleverTap Competitors

Mixpanel, Localytics, WebEngage, Braze (formerly Appboy), Amplitude

Pricing

  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

CleverTap Customer Size Distribution

Consumers
5%
Small Businesses (1-50 employees)
35%
Mid-Size Companies (51-500 employees)
40%
Enterprises (> 500 employees)
20%

CleverTap Support Options

 Free VersionPaid Version
Email
Forum/Community
FAQ/Knowledgebase
Video Tutorials / Webinar
Phone

CleverTap Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:All
Supported Languages: All