My favorite keyword tracking tool
February 05, 2018

My favorite keyword tracking tool

Ana Asano | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Conductor Searchlight

Conductor is currently being used department-wide as our primary keyword tracking and reporting tool.
  • Easy to use and intuitive interface
  • Excellent and responsive customer service
  • Deep dive features such as Competitive Intelliscope, Audience Intent Explorer
  • Keyword updates every Sunday so if you’re looking for extremely current data on a time crunch, it may not work
  • Increased reporting efficiency and accuracy
  • Allows for keyword visibility driven decision making for content
  • Provides insights into content quality, content gaps, and page optimizations
I feel like as much as I use Conductor and rely on it almost exclusively for keyword insights, there are still features I’m not fully taking advantage of. Truly amazing and thorough analyses. Conductor offers concrete reporting that we benchmark our clients against and the success of our SEO programs. While you can easily drill down at the keyword or page performance level, Conductor is great at providing a big picture view as well.
Conductor offers keyword data at the page level to inform content optimization as well as informs the content team of any keyword gaps and how to pivot their strategy to fill those gaps.
Customer chat service is extremely helpful and quick to respond. From a small request to a general interface questions, the reps are always helpful and knowledgeable. Always a pleasure talking to them.
I’ve used Rank Ranger for smaller accounts, Moz for keyword/content discovery, and SEMRush for historical data I can’t get in Conductor due to membership timing. Conductor doesn’t allow you to look at historical keyword data prior to you uploading those keywords.
Good for keyword tracking, content optimization ideas, competitor visibility, and keyword discovery on a landing page basis. Not so suited for keyword research projects.

Conductor Feature Ratings

8.8
Keyword analysis
10
SERP ranking tracking
10
Competitive analysis
10
Site audit / diagnostics
6
Site recommendations
8
Local SEO
9
Mobile SEO
9
Global SEO
Not Rated
Multi-domain support
10
Integration with web analytics tools
9

Using Conductor Searchlight

Workspaces are useful to disseminate keyword data to the larger team at my agency, which gives crosschannel insights to employees who aren’t in Conductor everyday and are not comfortable navigating it to find a particular thing.