Item: Conductor
Rating: 9
Author: Carolyn Hassell

Overall Satisfaction with Conductor Searchlight

Use Cases and Deployment Scope

Our marketing department uses Conductor for our DIY side of the business. My team researches content ideas and tracks keywords through the platform. We also pull analytics from the platform and utilize the dashboards and automated reporting emails. We also have a lot of existing content that we have been working to optimize with the help of the platform. Other teams use the platform for competitor analysis.

Pros and Cons

Pros

Audience Intent Explorer: we can view topic suggestions in order to create better content.
Recommendations: the platform suggests edits that can be made to existing articles for improved ranking.
Reporting: I choose to have Content Ideas emailed to me each week. It is simple to set up.

Cons

Social media: it would be interesting to see integration with facebook, instagram and twitter.
Keywords: it would be nice to automatically track keywords on both mobile and desktop without having to double up on the amount of keywords that you are tracking/being charged for.
Keyword tracking: tracking changes are only refreshed once a week.

Return on Investment

Improved search ranking.
Increased integration into Google answer boxes.
Better reporting capabilities.

Data Integration

Quality and quantity are very important. We have several departments within our corporate office which utilize this tool. It is a daily tool for us when brainstorming content ideas and seeing it though to creation. We want our final article to be optimized so that we are moving up in our search rankings.

Strategic Collaboration

Our SEO and content team used to be separate however we have now changed our content focus so that the content team is primarily working on articles to drive traffic.

Support Rating

The support at Conductor is amazing. They go out of their way in order to make sure that you are using the platform to the best of your ability.

Alternatives Considered

I have not used a similar platform.

Likelihood to Recommend

Conductor is well suited for an eCommerce team who is trying to increase search ranking for their organization. For my team, it is a great tool to utilize for content creation - brainstorming articles and then checking to see if there are better titles/keywords - in order to increase our ranking.

Conductor Feature Ratings

Using Conductor Searchlight

Usability

Overall I think that Conductor is very user-friendly. If you have any questions at all then they have an amazing support team that will take the time to thoroughly train you and to answers any questions that you may have about the platform so that you are getting the most out of it.

Comments

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Joe Taylor
(Vendor Representative) commented 6 years ago
Thank you for the review, Carolyn. It sounds like your team is doing a great job of using Conductor for generating new content ideas; I especially liked reading that you have ideas emailed to you every week. Great use case and glad it has helped with bringing down the walls between SEO and Content. I sent over the suggestions for improvement to our Product team. We do have daily rank tracking available, so check with your Customer Success Manager to learn more on how you could potentially use it (full disclosure, it is typically an add-on). I also agree that more social data could be interesting and we have some cool things coming soon in that department via the Content Launchpad. Stay tuned! Never hesitate to reach out if we can be doing more for you and the AAP team. Joe Taylor Sr. Director, Customer Experience jtaylor@conductor.com

Conductor has much to offer!