Good in the right deployment - but not for everybody.
March 29, 2019

Good in the right deployment - but not for everybody.

Andrew Sanderson | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Conversica

It was deployed as a business development tool to generate leads with both current clients and new prospects. We started with one team with the intent of rolling it out to the entire organization.

Pros

  • Mass Email communication
  • Structured follow up

Cons

  • The AI still needs work to understand specific situations
  • Limited use cases for how to deploy. I believe they are excellent in auto dealerships, but that did not easily translate to our SaaS model
  • The ROI was not there. We invested resources and money in the program but did not see results. That is probably more attributable to our go-to-market strategy than the tool or the support Conversica provides.
Conversica had structured project management that was responsive and helpful. There was some delays in getting feedback from other team members, but it did not impact the project. But there was some disconnect between sales and implementation, but not significant.
If there are a lot of leads for the tool to manage, the solution works well. It can go through many leads and manage that pipeline very effectively. It does not do well with workflow scenarios outside of initial touchpoint. If you can feed it hundreds or thousands of leads each month, it will work. Otherwise, the ROI is just not there

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