A Dealer's Review of Conversica's AI
April 05, 2019

A Dealer's Review of Conversica's AI

Joseph Davis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Conversica

We have used Conversica's AI assistant for the past 5 years. I currently use it in all of our dealerships for 2 primary reasons. Reason 1) Vendor Accountability. Because the assistant interacts with all inbound leads, I know exactly which of my vendors are producing great engaging leads and which ones are sending me poor quality leads. This allows me to hold my poor performing vendors accountable and to reallocate advertising funds from poor performers to high performers. Reason 2) Sales Accountability. With Conversica's AI interacting multiple times with every lead, I get a great picture of how well our sales staff is handling leads. I get daily reports of our Hot Leads and instant notifications when we have a "Lead at Risk." If one sales rep is consistently producing Leads at Risk, then I know that sales rep needs extra coaching. It also allows our Sales Managers to immediately step in and work with the client to save any deals that could be at risk.
  • Identifies leads sources that engage in two-way communication with your sales department.
  • Ensures that your sales staff is not letting leads "slip through the cracks".
  • Allows you to better manage your sales staff based on their usage.
  • Responses are not "canned" - the AI learns and is very lifelike.
  • None that I can think of at this time.
A human cannot realistically do what Conversica does. I need to know how well our online leads are engaging with our dealerships. A human would have to go into every single lead and create reports on how well the lead was handled and whether or not the client responded to our initial attempts to interact. That is too time consuming and mind-numbing!
Our lead engagement rate has drastically increased. Now that I know which sources engage and which ones do not, I can quickly and easily make the decisions necessary to cancel a poor performing vendor and invest more in great performing vendors. Plus, we have a decent amount of leads that will respond to Conversica's AI and not our sales staff. That allows us to then capture a client we would never have reached otherwise.
  • Positive ROI due to better engaging leads.
  • Lowered our overall lead count; but, this is a plus. We'd rather have less leads that are higher engaging than more leads that are lower engaging.
  • Better Sales Staff. Conversica is a good tool for training and coaching.
We had a lot of pushback in the beginning from our sales staff. No one likes it when their weaker areas are pointed out and made public; nor do they like anyone/anything working "their" leads. However, once they saw that Conversica's AI was able to engage leads that were not responding to them, they quickly bought in and are happy to have it!
Some CRM companies like to state that they have a similar "AI" built into their auto responder and that it works just as well as Conversica's. Well, I'm here to tell you that is simply not true. Their AI auto responder ends up in more spam folders than inboxes. We hardly ever get any instances of Conversica's AI response going into a spam folder.
Conversica's AI is a great tool for any company that handles daily inbound leads from the internet.