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Conversica use it as intended
Updated August 27, 2019

Conversica use it as intended

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Modules Used

  • Sales AI Assistant

Overall Satisfaction with Conversica

Was bought for sales to use but then went to marketing. DG is still aligning to the proper use case. We have tried to use it to drive prevent registration but the tools meeting AI was not designed for that. We are currently exploring how to incorporate this into our 2020 GTM strategy.
  • Holding to the cadence that is forgotten by many reps.
  • Integrates with specific campaign segmentation.
  • Being an extension of your qualification team.
  • Misses the human element for research and referenceability from event/webinar notes.
  • The responses can seem vague to elicit a response.
  • Be sure to use the tool as intended. As a follow-up solution not to generate interest.
  • We are still working out how to segment a subset of people to use this effectively.
While I managed the interactions and implementation it was a difficult process to go through. Of all the tools I have implemented this need the most strategy to get right. There needs to be more playbooks to choose from that teams can use. There also needs to be more of discovery not just sticking to a deck and checkbox question. The process was not as engaging as I'd like.
There was a lot of support guides.
Be sure to use the tool as a follow up to content syndication, events or webinars. This is not to be used for you hot leads or campaigns with notes. If there is content that you are driving people to for interest but not a hard ask use Conversica. It is not a supplement to ADRs but another team member.