Simple and effective, fits right in to our demand generation and nurture strategy
October 31, 2019
Simple and effective, fits right in to our demand generation and nurture strategy
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Sales AI Assistant
Overall Satisfaction with Conversica
We use Conversica within our Marketing and Sales departments as part of our Marketing Technology Stack. We lean on the tool to help us increase lead scores and to deliver Marketing Qualified Leads to our sales reps. To do this, we primarily use Conversica to nurture cold leads, wake-up very old leads or re-engage with recent Sales Qualified Leads under various circumstances. We also use it to try and find the correct prospect lead at an organization if the lead we *do* have does not fit our buyer persona (interns, junior titles, etc).
- Conversation paths are realistic and drive action from the recipient despite being AI-driven.
- Easy interface for sales reps to find, engage and convert leads who respond to the AI.
- Granular and customizable reporting tools built-in help us identify ROI and areas for improvement, and are easy to speak up to Executive level reporting.
- The method of standing up campaigns can be a little tedious for administrators because it uses copy/paste of Salesforce Campaign ID instead of just searching for active Salesforce campaigns.
- Understanding the conversation path options that the AI could take is improving greatly, but can still use some improvements for admin awareness when standing up a new conversation.
- Understanding what conversation types exist and how they differ from one another is sometimes difficult to self-serv, but the Conversica team is always very good about helping out explaining these.
- We have a very high attribution ROI given the price of Conversica.
- Our Conversica goals have evolved over the years and it continues to deliver.
- The team at Conversica has done a great job proving their ROI and helping us to speak this upward to our own Exec team.