Customer.io review
October 28, 2025

Customer.io review

Sneha Dhakan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Customer.io

Customer.io is the primary and major marketing communication tool for our clients and it's indispensable in our tech stack. We've been using it for 2 years now and the use cases of the tool have grown exponentially along with our userbase.

Pros

  • Segmentation
  • Intuitiveness of the tool
  • Exceptional support

Cons

  • In-app messages needs to allow an option for feedback to create that 2-way loop
  • Seamless onboarding of new clients
  • Improved adoption, awareness and retention
There's a bit of a learning curve with the tool but once you cross that bridge, the tool is highly intuitive. The product fixes, bugs and improvements are made while keeping the end user in mind, so that has been a treat to work with.
Pardot has a clunky, outdated interface and capabilities, making it highly challenging to work with. On the other hand, Customer.io has been the opposite and it's one of the easiest tools to work on in our entire tech stack.

Do you think Customer.io delivers good value for the price?

Yes

Are you happy with Customer.io's feature set?

Yes

Did Customer.io live up to sales and marketing promises?

Yes

Did implementation of Customer.io go as expected?

Yes

Would you buy Customer.io again?

Yes

Customer.io has been helping streamline lifecycle communications for our post-sales user base. The scope for in-depth segmentation helps campaign plan optimally. I find it challenging to work with in places where I need data to flow out of Customer.io into other tools in my tech stack.

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