Item: D&B Hoovers
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Hoovers worked well for our purposes on lead generation and backfilling information about client companies.

Pros and Cons

Integrates with Salesforce.
Contains most needed information.
Has good information breadth.

Automation can be lacking.
Documentation not always clear.
Sometimes Salesforce integrations not always clear.

Return on Investment

Has been helpful for lead generations.
Helps with data analytics after deals are closed based on demographics.
Has made things easier in Salesforce and less manual.

We are typically just looking for the basic information such as location, industry, revenue, employee count, and the like. D&B Hoovers is typically great about that. It runs into issues when you are looking for a parent company and there are multiple subsidiaries or divisions of one company that it tracks as separate entities -- little hiccups like that which occasionally occur.

Contact Data

This is not applicable to our use case.

Alternatives Considered

ZoomInfo

D&B Hoovers has better integrations than ZoomInfo, however, I sometimes feel that ZoomInfo is easier to use. D&B and ZoomInfo both can feel inaccurate at times (for example, ZoomInfo seems to have a floor.

Key Insights

Do you think D&B Hoovers delivers good value for the price?

Yes

Are you happy with D&B Hoovers's feature set?

Yes

Did D&B Hoovers live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of D&B Hoovers go as expected?

I wasn't involved with the implementation phase

Would you buy D&B Hoovers again?

Yes

Likelihood to Recommend

It is well suited to get more detailed information about some opportunities in Salesforce. An area that would have been a big win for my organization's needs is finding ways to better automate the integration of company demographics for very large lists of additional companies and opportunities. The automation part stands to be improved, at least for my organisation's use case.

D&B Hoovers does a good job overall but could make life easier for data analysts

Software Version

Overall Satisfaction with D&B Hoovers