D&B Hoovers

D&B Hoovers

Customer Verified
Top Rated
Score 8.3 out of 10
Top Rated
D&B Hoovers


What is D&B Hoovers?

Avention delivers sales intelligence data for millions of companies globally.
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Recent Reviews

Magic tool

8 out of 10
December 28, 2022
Ability in finding correct information. One stop shop for company data. Sometimes the company data is outdated such as address.
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Great job!

9 out of 10
December 21, 2022
D&B Hoovers provides information needed to enrich our master data which allows us to do reporting. D&B Hoovers is being used by a group of …
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Excellent tool

10 out of 10
December 21, 2022
D&B Hoovers is a good source to find the customers info wrt email address, phone numbers, company website link etc., parent and …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Company information (59)
  • Industry information (60)
  • Advanced search (57)
  • List quality (58)

Reviewer Pros & Cons

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Video Reviews

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View all pricing

What is D&B Hoovers?

Avention delivers sales intelligence data for millions of companies globally.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

333 people want pricing too

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Product Demos

3-Min Demo: Bombora Intent Now Available in D&B Hoovers!
D&B Hoovers Audience Builder
How to Use D&B Hoovers Audience Builder
Target More Strategically With D&B Hoovers
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Features related to generating leads and finding new contacts.

8Avg 7.8

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

7.8Avg 7.8

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

7.5Avg 7.7

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

8.8Avg 7.9
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Product Details

What is D&B Hoovers?

D&B Hoovers is a sales and marketing intelligence platform.

D&B Hoovers is designed to deliver the advantages modern prospectors need to compete in an evolving environment:

· Capture ideal prospects

· Harness opportune moments

· Reach untapped customers

Backed by the Dun & Bradstreet Data Cloud, company and contact data remains the heart of D&B Hoovers. Now, with audience matching, Bombora intent, and revtech integrations, outreach essentials are at a prospector’s fingertips. D&B Hoovers and D&B Hoovers Audience Builder are tailored to accelerate new business, offering unique solutions for sales and marketing teams.

Capture ideal prospects

· 420M+ company profiles, with 37M+ corporate linkages matched only by D-U-N-S

· 220M+ verified contacts, each with email, title, and location

· 175+ targeting filters

· 1st-party data integration

· Audience matching and Identity Resolution, backed by AI and 1.2B+ Matchpoints

· Visualize Ideal Customer Profile and Total Addressable Market

Harness opportune moments

· Buyer intent – now powered by Bombora

· Web Visitor Intelligence

· AI-backed Propensity-to-Buy, including growth trajectory and purchasing patterns

· Real-time opportunity triggers

· Automated email notifications

Reach untapped customers

· Verified emails for every contact, plus mobile, direct dials, and social platforms

· CRM integrations, including Salesforce and Microsoft Dynamics 365

· Marketing integrations, including HubSpot and Marketo

· Buying HQ uncovers locations with decision-making power

· Call prep questions, competitive landscapes, and industry forecasts

D&B Hoovers was built to ease the burden on sales and marketing teams, powering faster, smarter, and more precise prospecting.

D&B Hoovers Features

Prospecting Features

  • Supported: Advanced search
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: Direct dial contacts
  • Supported: List upload/download
  • Supported: Ideal customer targeting
  • Supported: LinkedIn integration
  • Supported: Load time/data access

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information
  • Supported: Industry information

Data Augmentation & Lead Qualification Features

  • Supported: Lead qualification process
  • Supported: Smart lists and recommendations
  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: News updates
  • Supported: Web traffic insights
  • Supported: Prospect tracking/following
  • Supported: Alerts and reminders
  • Supported: Data hygiene
  • Supported: Automatic data refresh
  • Supported: Tags
  • Supported: Filters and segmentation
  • Supported: Notes
  • Supported: Salesforce opportunity creation
  • Supported: Ability to append contact, lead, and account level data

Sales Intelligence Email Features Features

  • Supported: Append emails to records
  • Supported: Exchange integration
  • Supported: Marketing automation integration

D&B Hoovers Screenshots

Screenshot of D&B Hoovers dashboardScreenshot of D&B Hoovers company profileScreenshot of D&B Hoovers contact results

D&B Hoovers Videos

Bombora intent, now powering D&B Hoovers
D&B Hoovers Audience Builder – Overview
D&B Hoovers Audience Builder – Walkthrough
D&B Hoovers – Overview

D&B Hoovers Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish, Croatian, Chinese Simplified, Chinese Traditional, Czech, Danish, Finnish, German, Hungarian, Polish, Serbian, Slovak, Slovenian, Swedish

Frequently Asked Questions

Avention delivers sales intelligence data for millions of companies globally.

Demandbase Sales Intelligence Cloud, ZoomInfo SalesOS, and UpLead are common alternatives for D&B Hoovers.

Reviewers rate Sales email templates highest, with a score of 10.

The most common users of D&B Hoovers are from Enterprises (1,001+ employees).
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Companies can't remove reviews or game the system. Here's why
December 21, 2022

Great job!

Kelvin Siah | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • customer related reporting for segmentation
  • the enriched data with DUNS no. and etc. helped us to develop the go to market strategies
  • helps us to perform master data analysis
Score 9 out of 10
Vetted Review
Verified User
  • D&B has been very helpful in allowing us to build target lists that are industry or geography-specific for our various clients.
  • D&B does decrease the amount of time spent manually researching/building lists.
Score 9 out of 10
Vetted Review
Verified User
  • Can't put a number but have helped quite a bit when it comes to looking for revenue of US private firms
  • D&B Hoovers is the only source we have that provides US private players revenue estimates
  • It has helped case teams to bring forward many proposals to the clients
Nandkumar Bhujbal | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Helps me zero in on the right target companies based on various filters.
  • Time required to do the research has reduced many folds.
  • I think it also helps finds clients who have buyer intent and are most likely to buy our services.
  • Prospect response rates have increased by at least 20-30 %.
Caleb Dugger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • With over 1 million companies, we were able to match over 70% of customers spanning globally
  • After matching and appending DUNS hierarchy information, we were able to create corporate structures so good in Salesforce they began being used across the entire organization
  • Adding the industry and annual revenue numbers gave us a good part of external information needed to be able to create an ideal customer profile then build out a segmentation model
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