D&B Hoovers has exceptional firmographic data enrichment capability
October 29, 2025

D&B Hoovers has exceptional firmographic data enrichment capability

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

D&B Hoovers

Overall Satisfaction with D&B Hoovers

We use D&B Hoovers to address of lack of prospects data related moslty to company data such as industry and size to use in for our segmentation strategy and improve targeting.

Pros

  • Provide company size estimates
  • Provide company industry
  • Provide company revenue

Cons

  • Individual employee data
  • Global reach
  • It helped our enrichments efforts related to firmographic data
It does help to capture the desired prospects' job functions, industry and company size. Which are available in mosts US states and Canada.
In my experience, the percentage of valid contacts is less acurate when compared to company data (firmographics). Lots of email addresses are outdated.
We selected D&B Hoovers because of the global reach in terms of company data worldwide. It's basically the most comphensible tool to gather company data we needed for segmenting our ICP. Even though other tools can be better when it comes to email enrichment efforts.

Do you think D&B Hoovers delivers good value for the price?

Not sure

Are you happy with D&B Hoovers's feature set?

Yes

Did D&B Hoovers live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of D&B Hoovers go as expected?

Yes

Would you buy D&B Hoovers again?

Yes

If you are looking for data enrichment software to enhane your database segmentations, D&B Hoovers is a great tool. It has the ability to get you setup with impressive data when it comes to revenues, industry estomates and employee sizes within the north america region. However, it lacks when it comes to EMEA and APAC region where its data is very limited.

D&B Hoovers Feature Ratings

7.0
Advanced search
10
Identification of new leads
7
List quality
8
List upload/download
2
Ideal customer targeting
10
Load time/data access
5
8.3
Contact information
7
Company information
9
Industry information
9
8.6
Smart lists and recommendations
7
Salesforce integration
10
Company/business profiles
10
Data hygiene
8
Automatic data refresh
8
Tags
8
Filters and segmentation
9
5.0
Append emails to records
5

Comments

  • Kevin Johnson | TrustRadius Reviewer
    Kevin Johnson
    (Vendor Representative) commented 20 days ago
    Thanks for your review! Were glad D&B Hoovers is helping enrich your segmentation strategy with firmographic data. We appreciate your feedback on global coverage and contact accuracy, those are areas were actively working to improve. Thanks again for your insights and for choosing D&B!

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