Simply and Easy to Use!
April 26, 2022

Simply and Easy to Use!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with DemandScience Activate (formerly PureB2B)

In my current role, my company uses the DemandScience Activate program to help run Content Syndication campaigns with predictive intent. We have a team that meets with myself and my colleagues regularly to cover my company's goals, performance, and suggest improvements to ensure we are able to reach our target audience and grow our prospect pipeline.
  • ABM Campaign Targeting
  • Survey-Based Lead Generation
  • Predictive Intent Targeting
  • With many similar vendors, I am able to log into a portal that gives me insight into my campaign. Such as, how each promoted asset is performing, which industry the content is resonating most with, and the company sizes most interested. This would be a great addition.
  • Predictive Intent Targeting.
  • DemandScience has a high lead generation rate at our company and the leads generally convert fairly well.
Overall, DemandScience Activate has been a great company to work with. You are in great hands with their team and the leads we receive through their content syndication programs convert well down-funnel. They are reasonably priced for the industry and for the quality of leads received. It is definitely worth looking into if you work in Demand Generation.
We generally used their high funnel campaigns until recently when my company started looking into the other options available. The predictive intent targeting helps to identify leads that are more sales ready than maybe a high-level Content Syndication campaign. We are able to score the predictive leads higher in our processes to give them a higher priority within our sales org.
I personally prefer the Madison Logic Platform over the DemandScience Activate program. This is mainly due to the fact that I like their platform better and it is very easy to use. However, from a performance standpoint, the DemandScience Activate leads perform well and are fairly priced. Both programs are great for those that work with Content Syndication.

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DemandScience Activate is a great option for those in the SaaS industry who are looking to increase their demand generation efforts. The team at DemandScience has been great to work with and are always fast to communicate and respond. I recommend using them if you are looking for another or new stream of Content Syndication generation.