Item: DemandScience
Rating: 9
Author: Verified User

Overall Satisfaction with DemandScience Activate (formerly PureB2B)

Use Cases and Deployment Scope

In my current role, my company uses the DemandScience Activate program to help run Content Syndication campaigns with predictive intent. We have a team that meets with myself and my colleagues regularly to cover my company's goals, performance, and suggest improvements to ensure we are able to reach our target audience and grow our prospect pipeline.

Pros and Cons

Pros

ABM Campaign Targeting
Survey-Based Lead Generation
Predictive Intent Targeting

Cons

With many similar vendors, I am able to log into a portal that gives me insight into my campaign. Such as, how each promoted asset is performing, which industry the content is resonating most with, and the company sizes most interested. This would be a great addition.

Most Important Features

Predictive Intent Targeting.

Return on Investment

DemandScience has a high lead generation rate at our company and the leads generally convert fairly well.

Support Rating

Overall, DemandScience Activate has been a great company to work with. You are in great hands with their team and the leads we receive through their content syndication programs convert well down-funnel. They are reasonably priced for the industry and for the quality of leads received. It is definitely worth looking into if you work in Demand Generation.

Alternatives Considered

Madison Logic Platform

I personally prefer the Madison Logic Platform over the DemandScience Activate program. This is mainly due to the fact that I like their platform better and it is very easy to use. However, from a performance standpoint, the DemandScience Activate leads perform well and are fairly priced. Both programs are great for those that work with Content Syndication.

Key Insights

Do you think DemandScience delivers good value for the price?

Yes

Are you happy with DemandScience's feature set?

Yes

Did DemandScience live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of DemandScience go as expected?

Yes

Would you buy DemandScience again?

Yes

Other Software Used

Madison Logic Platform, Demand Works Forecasting, BambooHR

Likelihood to Recommend

DemandScience Activate is a great option for those in the SaaS industry who are looking to increase their demand generation efforts. The team at DemandScience has been great to work with and are always fast to communicate and respond. I recommend using them if you are looking for another or new stream of Content Syndication generation.

Comments

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