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High quality leads, competitive pricing
May 03, 2022

High quality leads, competitive pricing

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with DemandScience Activate (formerly PureB2B)

I've used DemandScience Activate (formerly PureB2B) across 3 companies now. They are a key part of our thought leadership distribution program and top-of-funnel lead gen activities. We find the leads to be of better quality than those from other sources. We've experimented with some of their programs beyond content distribution, including some ABM, but find content syndication works best for our nurturing process.
  • Easy to understand reporting
  • Quick to launch and augment programs
  • Competitive pricing
  • Their intent programs get mixed reaction from our SDRs
  • More options to try different services with lower investments to start
  • Would love to see an annual conference (if one exists, I'm not aware of it)
  • Database size
  • Detailed reporting
  • Competitive pricing
  • Always hit the lead count within the timeframe agreed to
  • Great for building awareness within our target audience
  • Expand our database with contacts that are exploring solutions in our industry
  • Have generated several million dollars in opportunity pipeline from their leads
Customer service is always prompt and friendly. Our account team meets with us regularly and has valuable updates and they stay on top of program status. They keep us up to date on new offerings and have suggestions to improve the effectiveness of our program. Overall my team enjoys working with them.
We classify our content in terms of funnel stage - top of funnel, mid-funnel, and bottom of the funnel. We can then work with DemandScience Activate to great programs that provide a mix of leads across the 3 funnel stages. Doing this allows us to nurture the top of the funnel but also potentially intercept a late-stage buyer we may not have known about.
I find DemandScience Activate to have less complex programs and better pricing. When a straight-up content syndication program is needed, using DemandScience Activate is quicker to launch and its pricing allows for a greater number of leads to be generated. Overall a much easier process and more flexible options to launch multi-quarter programs.

Do you think DemandScience delivers good value for the price?

Yes

Are you happy with DemandScience's feature set?

Yes

Did DemandScience live up to sales and marketing promises?

Yes

Did implementation of DemandScience go as expected?

Yes

Would you buy DemandScience again?

Yes

If you're looking for an easy-to-launch content syndication program with competitive pricing and the ability to really target your audience, then DemandScience Activate is for you. Real-time reporting that syncs directly into our marketing automation platform makes the follow-up with leads easy and loves the robustness of their audience database.