Overall Satisfaction with DemandTools
DemandTools is probably the most important time saving tool used by our Marketing Department to interact with our database (Salesforce). Not only does it save us a lot of time, but we are really empowered and incentivised to care about the quality of our data and given the tools to really optimise and drive maximum impact.
- Our event management teams have really powerful tools to ensure delegates are cared for by ensuring the right people are always updated with the right information.
- Our sales teams trust us to always delivery leads to them on time with the right information in the right places.
- Our IT teams trust marketing to update and look after their data without the need for input and oversight, really speeding up the time and effort taken to perform updates.
- The depth of tools is often missed as it is not clear what each section of the tool does. If the naming of the functions was improved users might realise and use a lot more of them.
- The user interface can feel a bit tired at times and makes the tool more "scary" than it should be. A cleaner interface would make users more confident.
- Time savings are definitely our biggest gain. Not only directly for the employee but the fact we can empower staff and not have a single point of operations.
- Our customers are definitely the other beneficiary as we are able to really make sure that we keep data up to date and improve/maximise our communications.