Good tool for market intelligence and research teams
February 20, 2025

Good tool for market intelligence and research teams

Tucker Boren | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Dovetail

Dovetail was primarily used as a knowledge management tool in our organization, where we stored thousands of market and competitive intelligence reports. This platform allowed us to provide an organized and searchable repository of insights for all of our company's employees while also managing users' access and reading privileges.

Pros

  • Search is strong because of tagging and crawling.
  • Site performance is strong and reliable.
  • Transcription capability is effective.

Cons

  • Some usability issues (e.g., uploading documents, then tagging and publishing feels clumsy).
  • Links shared on Slack include a huge Dovetail graphic, but there is no detail about the shared file.
  • AI add-ons should be bundled into all packages.
  • Increase win rate.
  • Drive data-driven market strategy.
  • Drive informed product roadmap.
Several actions require more clicks than I would expect. Uploading a document, tagging it, and publishing it requires several clicks. Tagging documents requires manual review, while AI could eliminate that step. Tags are limited to 200, but you can't change them once you reach the cap. Auto sync with selected drives could be an enhancement.
Dovetail has some niche capabilities for market research that these alternative competitors do not like embedded transcription, insight clipping, sharing across a research team, etc. The others in my list have more features and are designed for knowledge management. For internal communications, we've determined that colocating insights with other sales and marketing materials is ideal.

Do you think Dovetail delivers good value for the price?

Yes

Are you happy with Dovetail's feature set?

Yes

Did Dovetail live up to sales and marketing promises?

Yes

Did implementation of Dovetail go as expected?

Yes

Would you buy Dovetail again?

Yes

Dovetail is a great platform to host and organize market and competitive intelligence reports and resources. Tagging and deep searches allow users to find relevant documents easily. It is not a replacement for more robust market / competitive intelligence platforms like Crayon, Klue, or Compyte because it does not include capabilities for data collection (e.g., monitoring competitors in the news) or communications (e.g., newsletter curation).

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