Item: Dovetail
Rating: 7
Author: Tolu Kolawole

Overall Satisfaction with Dovetail

Use Cases and Deployment Scope

Dovetail is predominantly used for planning, organising and storing user interviews with customers. The main business problems Dovetail helps with is having a place where we can list all upcoming user interviews in a kanban-board style, and then manage the workflow. Dovetail also helps to analyse and summarise the key points from interviews and extract useful insights from them. This helps save time in analysing interviews and helps to get to useful insights faster

Pros and Cons

Pros

Identifying participants in an interview and help tag them
Summarising interviewx
Extracting useful insights
Managing the workflow of user interviews

Cons

Integration with other tools such as Miro
Improved templates and more visibility to the templates
Improved quantitative insights from the data

Return on Investment

Significantly increased the frequency and total number of user interviews as the tool make it easier to extract insights
AI summary and insight has helped us to get hidden insights that have led to building of features we did not anticipate our customers needed
Greater collaboration between product and UX in doing user research

Usability

The basic features are easy to understand and navigate but to get the most out of it requires spending a lot of time figuring things out. I did not have any prior experience with Dovetail when I started using it, and I had to tinker around with it a bit before understanding how many of its features work. Because it comes with so many useful features, it takes some time to get to the value of the features. This is where the templates could have been super helpful but I did not realise these existed until much later

Alternatives Considered

UserTesting

Key Insights

Do you think Dovetail delivers good value for the price?

Yes

Are you happy with Dovetail's feature set?

Yes

Did Dovetail live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Dovetail go as expected?

I wasn't involved with the implementation phase

Would you buy Dovetail again?

Yes

Other Software Used

Miro, Atlassian Confluence, Atlassian Jira, Userpilot, HubSpot CRM, Domo, Salesforce CMS

Likelihood to Recommend

It is very well suited for carrying out product discovery activities that include planning user interviews, analysing user interview results, and extracting meaningful insights. It is also great as a repository for all the user interviews done within different teams.
It is not as appropriate for automated extraction of quantitative insights to use as evidence for decision making

Comments

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Using Dovetail as a Product Manager

Software Version