Best chat solution for ABM
August 20, 2019
Best chat solution for ABM
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Drift
We use Drift to help improve our inbound marketing effectiveness. Target accounts get a personalized experience that allows them to schedule meetings directly with their reps. Other accounts are able to interact with the chat experience and get directed to appropriate resources.
This helps us improve funnel velocity for target accounts and reduce the time spent by SDRs qualifying inbound leads.
This helps us improve funnel velocity for target accounts and reduce the time spent by SDRs qualifying inbound leads.
- Account-Based Marketing - Personalized experiences
- Content Discovery - We can recommend content to visitors to our site
- Lead Qualification - We can qualify in + out leads with chat
- Time to value - Pre-built playbooks and solutions for users
- Customer Support Product - We have two chat implementations in our business because our CS team found Zendesk to be a better offering and the pricing was more competitive as a bundled offering.
- Modest improvement in inbound lead volume from target accounts.
- Time saved in SDR qualification of leads.
- Intercom
Both are good products, but Drift had a more specialised approach to ABM and lead gen.