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Best- in- class Personalization!
October 31, 2019

Best- in- class Personalization!

Ashley Moraca | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Dynamic Yield

Dynamic Yield is being used by a specific group in the organization dedicated to improving onsite customer experience and driving sales and conversion. For us, it allows us to solve a number of business problems, but all with the goal of driving increased revenue for the direct to consumer website and overall company.
  • Personalization & Segmentation of customers is easily executed.
  • Their preview tool could use some improvement as there are some buggy elements, but this is an area that is being address in their product roadmap.
  • We have been able to see the return on the tool within less than 6 months of implementing.
We have not used any other tool but went through discovery with a couple other vendors. In the end, Dynamic Yield won for its ease of use and customer service. As well, another key factor was the ability to trigger personalization in email, which a number of other vendors do not offer.
We have an excellent relationship with our CSM, and really enjoy the way of working with the DY team. They are always there for trouble shooting, but also more high-level strategic thinking and strategy. I have felt like the team has really taken the chance to understand the business well.

Do you think Dynamic Yield delivers good value for the price?

Yes

Are you happy with Dynamic Yield's feature set?

Yes

Did Dynamic Yield live up to sales and marketing promises?

Yes

Did implementation of Dynamic Yield go as expected?

Yes

Would you buy Dynamic Yield again?

Yes

Well suited in direct to consumer e-commerce websites versus non- transactional sites. We have found that we have been able to drive sales and conversion directly from changes implemented on the tool, and with their global control functionality, we have been able to directly understand with a control group what specifically that impact is.