Highly recommendable personalization tool for any e-commerce sites
Stephanie Erlita Arifin | TrustRadius Reviewer
Updated September 10, 2019

Highly recommendable personalization tool for any e-commerce sites

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Dynamic Yield

It's currently used by my e-commerce platform MASARISHOP.COM to enhance customer experience and add personalization to the site. Everyone in my team contributes to it, from the IT to merchandiser to marketing; and we look at how it can improve our revenue, user retention and loyalty.
In our retail group we're the only one doing e-commerce so DY is not used by other departments.
  • The many design templates we can choose, it really saves time for our graphics designer.
  • The ease of reading information on dashboard and reports.
  • All our problems are addressed, from increasing newsletter subscribers to personalizing the product selection.
  • Integrating newsletter (MailChimp in particular) API to DY can use a little bit more guidance.
  • Some currency functions (ours is Indonesian Rupiah) does not work properly.
  • Product recommendations section for 'similarity : needs to address the fact that they cannot accept multi-categories of each product. e.g. a shirt can be categorized as a 'top' category but will also fit into 'vacation wear', 'sale', etc.
  • Increase in customer loyalty and returning customers within recent months.
  • No significant increase in revenue (yet) as we're only running for 3+ months.
  • Increase in number of newsletter subscribers.
We can create a much faster and more effective templates/content than with Magento, and everything is very measurable.
It is very appropriate if you're a mid-sized (or up) e-commerce looking to boost your customer retention and keep traffic flowing in; and want some features that your current back end development cannot create in a short time / money consuming environment.
It's less appropriate if you have limited budget as it is quite costly, or you only want limited features on your site