Highly recommendable personalization tool for any e-commerce sites
Updated September 10, 2019
Highly recommendable personalization tool for any e-commerce sites
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Dynamic Yield
It's currently used by my e-commerce platform MASARISHOP.COM to enhance customer experience and add personalization to the site. Everyone in my team contributes to it, from the IT to merchandiser to marketing; and we look at how it can improve our revenue, user retention and loyalty.
In our retail group we're the only one doing e-commerce so DY is not used by other departments.
In our retail group we're the only one doing e-commerce so DY is not used by other departments.
Pros
- The many design templates we can choose, it really saves time for our graphics designer.
- The ease of reading information on dashboard and reports.
- All our problems are addressed, from increasing newsletter subscribers to personalizing the product selection.
Cons
- Integrating newsletter (MailChimp in particular) API to DY can use a little bit more guidance.
- Some currency functions (ours is Indonesian Rupiah) does not work properly.
- Product recommendations section for 'similarity : needs to address the fact that they cannot accept multi-categories of each product. e.g. a shirt can be categorized as a 'top' category but will also fit into 'vacation wear', 'sale', etc.
- Increase in customer loyalty and returning customers within recent months.
- No significant increase in revenue (yet) as we're only running for 3+ months.
- Increase in number of newsletter subscribers.
We can create a much faster and more effective templates/content than with Magento, and everything is very measurable.
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