Emarsys Reviews

19 Ratings
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Score 5.7 out of 100

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Anonymous | TrustRadius Reviewer
January 28, 2020

Emarsys 101

Score 5 out of 10
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Use Cases and Deployment Scope

Emarsys is the email service provider for our entire organization. We use it to send custom and mass emails to our customers, across three different business divisions. Email marketing is one of our biggest revenue-driving channels due to targeting restrictions from sales territories. We are able to reach our customers through email with relevant information and promotions, all driving revenue for the business.
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Anonymous | TrustRadius Reviewer
February 12, 2018

Emarsys review

Score 5 out of 10
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Use Cases and Deployment Scope

We use Emarsys as our ESP. It helps us to communicate with our customers and better understand their behaviour.
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Anonymous | TrustRadius Reviewer
September 18, 2014

Applying mail automation to online furniture business

Score 10 out of 10
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Use Cases and Deployment Scope

As an online furniture store, selling $1.000 - $2.000 sofas are compulsive and our customers were deciding to buy their furniture in 3 weeks time. To increase sales; we created a 1 month 5 e-mail, cycle for each newsletter customer. Which sends information about our company, product, services and the importance of touching the fabric and wood finish. We embrace customers to order a free Sample box.

Also we use Emarsys to manage customer surveys; As soon as customer gets his/her delivery system automatically sends an survey e-mail. Our automation also sends follow-up e-mails to ones not responded to first e-mail.

Additionally we send 2 newsletter e-mails to our newsletter subscribers.
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Feature Scorecard Summary

WYSIWYG email editor (1)
Dynamic content (2)
Ability to test dynamic content (3)
Landing pages (1)
A/B testing (3)
Mobile optimization (3)
Email deliverability (3)
List management (3)
Triggered drip sequences (2)
Lead nurturing (1)
Lead scoring and grading (1)
Dashboards (3)
Standard reports (3)
Custom reports (3)
API (2)
Role-based workflow & approvals (1)
Customizability (2)

About Emarsys

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.

Emarsys Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Does not have featureData quality management
Does not have featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Does not have featureEvent/webinar marketing
Social Media Marketing Features
Does not have featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM
Additional Features
Has featureIntelligent automated customer segmentation based on purchase history and website behaviour
Has featurePersonalized product recommendaitons
Has featureDynamic social ad targeting based on customer behaviour

Emarsys Integrations

Shopify, Google Analytics, Facebook for Business, Salesforce.com, Magento Commerce Cloud (formerly Magento), Adobe Business Catalyst (Discontinued)

Emarsys Competitors


  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Required

Emarsys Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar
In-app support

Emarsys Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:United States, UK, Canada, Mexico, France, Germany, Austria, Budapest, Netherlands, Turkey, Spain
Supported Languages: English, German, French, Spanish