Emma -- the perfect introductory platform to marketing automation
Updated March 27, 2017

Emma -- the perfect introductory platform to marketing automation

Kerry Bobeczko | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Emma

I have used Emma at two different companies.

When I used it at Apperson, it was our main marketing email platform. We would send all of our marketing-based emails through this platform and it was very easy-to-use and affordable.

When I came to Teacher Created Materials, I introduced the team to Emma and we made the switch. We initially just used it as a marketing email platform, but we now have Emma Plus, so we are able to use the automation features for trigger emails, segmentation, and dynamic content.
  • Segmentation
  • Contact Management
  • Template emails
  • In the trigger features, it would be really nice if a trigger could be someone who does not open or does open the FIRST email. This feature is available on the second and third emails, but we really want to send follow up to the people who opened or did not open the first email as well. This is a major feature that other automation companies have, and almost prevented us from not going with Emma.
Emma is night and day difference from Constant Contact in terms of customer support, feature set, and usability. It is so much better and more affordable. Emma is a step down in feature set and functionality from Pardot, Marketo, or HubSpot, but if you are a company that is not looking for all the bells and whistles, and does not have the luxury of seamless integration between ERP and CRM systems, then Emma is a wonderful, lower-cost choice.
Constant Contact, Wufoo, Wistia, Social Annex Sharing & Referrals
Emma is well suited for most smaller, to medium sized companies that want to have a solid, easy email program, but are not ready to invest in the larger automation programs like Marketo or Pardot.

Emma by Marigold Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
A/B testing
8
Mobile optimization
5
Email deliverability reporting
8
List management
10
Triggered drip sequences
10
Dashboards
7
Standard reports
8
Custom reports
Not Rated