eTrigue has been great for us - we launched our first campaign in 5 days
Updated June 16, 2015

eTrigue has been great for us - we launched our first campaign in 5 days

Jeff Meyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with eTrigue DemandCenter

eTrigue has been great for us. We use eTrigue's Demand Center for helping to see where prospects come from and then identify them. Since it is marketing automation, we can also trigger outbound messages in response to activity on our site. Using eTrigue we are able to respond quickly and connect with both current and potential customers.
  • Real time alerts when customers and/or prospects land on our web site.
  • Ease of use, the dashboard is clear and intuitive.
  • We can trigger outbound messages in response to activity on our site.
  • New users pick it up quickly. Must easier than Act-On which we used in the past.
  • There are a lot of reports and lead alerts available. I am not sure if I really need all of them. It helps to filter out to keep only the most important alerts.
  • Just knowing what is happening on our site. The knowledge is power.
  • Real time lead follow up gives us a much better contact success rate.
  • The reporting function allows me to see where people are coming from to know which partners are most important to the growth of our business.
Ease of use is unparalleled. Marketo is very challenging, too much training required. The integration with WebX or Go To Webinar is 30 pages long. We integrated WebEx with eTrigue in 5 minutes.

Act-On is limited because campaigns must be based on a list. Very inflexible.

eTrigue allows me to build the campaign in real time and adjust on the fly. You do not have to have all the assets built before starting the campaign.
Figure out what you want to happen when you collect data, such as sending an alert- or having a message go out from sales. Map it out before putting too much in place.

eTrigue Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
9
Mobile optimization
10
Email deliverability reporting
9
List management
9
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
9
Calendaring
8
Event/webinar marketing
7
Social sharing and campaigns
10
Social profile integration
9
Dashboards
9
Standard reports
9
Custom reports
Not Rated
API
10
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10

Using eTrigue DemandCenter

It all comes down to effectiveness and ease of use. eTrigue also has live phone support at no charge.