Well Thought out - Get this!
May 26, 2015

Well Thought out - Get this!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with eTrigue DemandCenter

One of the best features is the response campaign that we use after a form is filled out on our site. The right sales rep is notified when it's a request for a demo or a quote, and they get the history along with all of the person's information. If they visit again, the sales rep is notified again of the visit. The customer is also sent a series of messages directly from the sales rep.

Pros

  • The lead alerts are outstanding.
  • The first page of the application has charts of what's occurring in our system, and we can click on them to get lists of the actual web visitors.

Cons

  • It takes us time to set up an email campaign because you have to choose from many options.
  • Our sales reps respond to every request and we don't miss any more opportunities.
None except for salesforce.
This is the first time we've used marketing automation so we had to learn everything from scratch. I highly recommend it! eTrigue is much easier than CRM but still requires a bit of effort. We were able to begin monitoring our visitors right away, and started email campaigns after a couple of weeks.

eTrigue Feature Ratings

9.0
WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
9
Triggered drip sequences
Not Rated
9.5
Lead nurturing automation
9
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
10
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
10.0
Social sharing and campaigns
10
Social profile integration
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
Not Rated
10.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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