Good Marketing Automation System for Small Businesses
November 14, 2017

Good Marketing Automation System for Small Businesses

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with eTrigue DemandCenter

eTrigue was a smaller outfit that we came across that was lot less expensive than other big name systems like HubSpot, but offered more bang for our marketing buck. The system is very intuitive and has a pretty short learning curve. They provide a great on-boarding experience and have representatives readily available to help you get the most out of their system. We used eTrigue for marketing automation, email marketing campaigns, and lead generation. Some features we were unable to do with their system were things like being able to customize a URL for landing pages in the way we wanted to for better SEO. Other than that they have a pretty solid system. Would recommend looking into as a possible vendor if you are looking into various marketing automation and email systems.
  • Great on-boarding process for new clients
  • Learning curve for their system is pretty short and intuitive. They provide quite a bit of training and resources.
  • They provide good technical support and are very quick to respond.
  • I wish they could be able to customize URLs for landing pages for better SEO and branding.
  • Better SEO functionality and ability to customize those options on landing pages would be nice.
  • More useful and better detailed analytics would be nice.
  • Their system helped us out when we needed it, but we found a different system that did more of what we needed at a slightly cheaper cost.
  • We got some ok results, but worried about deliverability issues on email campaigns.
mid range pricing, offered quite a bit like other vendors, but missing some functionality.
For smaller businesses just starting out with marketing automation, eTrigue would be a good fit. It is also helpful if you have someone in-house that knows about creating landing pages, email marketing fundamentals, and good understanding of search engine optimization and search engine marketing principles. Make sure you use their support and training resources.

eTrigue Feature Ratings

WYSIWYG email editor
7
Dynamic content
6
Landing pages
7
A/B testing
6
Mobile optimization
5
Email deliverability reporting
4
List management
6
Triggered drip sequences
7
Lead nurturing automation
6
Lead scoring and grading
7
Data quality management
6
Automated sales alerts and tasks
6
Event/webinar marketing
5
Social sharing and campaigns
5
Dashboards
7
Standard reports
6
Custom reports
7
API
6
Role-based workflow & approvals
6
Customizability
6
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
1
Integration with SugarCRM
1