A must have app for SaaS
March 04, 2016
A must have app for SaaS
Score 10 out of 10
Vetted Review
Verified User
Software Version
Evergage Free,Evergage Pro
Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio
Evergage is used by our sales, marketing and on-boarding teams. For sales, it helps us track trial engagement. We're able to score how deep our trial customers are going with TeamSupport. For marketing, we are able to see how well our features are being utilized. For on-boarding, our team can determine how effective the training is, and find opportunities for improvement.
We also utilize the API to pull stats into our TeamSupport account, and monitor engagement scores.
We also utilize the API to pull stats into our TeamSupport account, and monitor engagement scores.
Pros
- Email notifications based on rules are an excellent way to stay proactive about your customer base. Churn is an important metric to manage, and we're able to get email alerts when we see activity trend below a certain level.
- Feature adoption/feedback provides direction and customer alignment. Knowing what features customer use most, and also which ones they may not allows for some level of self serving decision making, or proactive engagement with all customers, or certain segments.
- Engagement stats in the early stages of the customer lifecycle streamline new customer on-boarding. It's extremely important that new customers use the software they have purchased, so that the roots can take hold and spread though the organization.
Cons
- I'm actually really pleased with the product. We've been customers before the brand change, and the app/company has come a long way in a short time.
- We maintain very low churn numbers, and the data Evergage provides helps us manage that metric.
Comments
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