Why I like Pardot
March 04, 2016

Why I like Pardot

Darren Ellis | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Pardot

We use Pardot for lead grading, lead scoring, email drip campaigns, landing page set up, event registration, and through Salesforce.com ROI reporting. Pardot really enables us to quickly identify potential high quality leads, as well helps us with developing marketing best practices through A/B testing.

Pros

  • UI - Pardot has a great UI which is intuitive and very ease to learn and use.
  • Setting up automation rules and completions action are very easy.
  • I like the Pardot wizards that are used in setting up emails and landing pages. Not a bunch different smart campaigns you need to set up.
  • Excellent customer service, They have open office hours a few times a day where customers can call in and get problems solved at no charge.

Cons

  • I'd like to see an out of the box responsive design landing page.
  • More API connectors. For example, it connects to GoToMeeting out of the box, but not for ON24. I had to go through an API provider and it was kind of a pain in the butt.
  • A report builder. You can get all the data you need through Salesforce reports, but would nice if I could also report in Pardot as well.
  • Compared to Marketo, I can get things done in about 4-5 times the amount of time. It saved us an FTE.
  • When I had Marketo I couldn't get anyone from the marketing department to use it. With Pardot our team is less intimidated and more people use the tool.
  • Pardot offers live chat and office hours for support. You can get roadblocks cleared pretty quickly.
I used Marketo and hated it. It was difficult to use, required too many steps to execute a program, and the customer service was terrible. I actually don't know why anyone would use it when options like Pardot and Hubspot are available. Pardot is exactly the opposite - easy to use, quick to set up and execute a campaign, and awesome customer service. Pardot really makes their customers feel important and will take good care of you at Dreamforce!
25,000 to 100,000
B2B
It's great for people like myself who are not technical and don't know code. I thinks it's appropriate for any size of business. I think if you are very technical and like building out lots of campaigns then you'd probably be better suited with something like Marketo or Eloqua.

Salesforce Marketing Cloud Feature Ratings

8.6
WYSIWYG email editor
9
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
10
Mobile optimization
5
Email deliverability reporting
10
List management
10
Triggered drip sequences
7
9.0
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
10
6.5
Calendaring
8
Event/webinar marketing
5
2.0
Social sharing and campaigns
2
2.0
Dashboards
2
Standard reports
2
6.0
API
4
Role-based workflow & approvals
5
Customizability
5
Integration with Salesforce.com
10

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