Some Gains with EvolutionX But Support and ROI Still Lacking
May 07, 2025
Some Gains with EvolutionX But Support and ROI Still Lacking
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with EvolutionX
We use EvolutionX to bring our in-store offerings online, making them available for delivery or in-store pickup. It's a vital communication tool for our customers, keeping them informed about new products and current promotions. Additionally, it allows customers to conveniently view and pay their orders, invoices, and statements online. The website enhances our professional image and builds customer trust—something that's increasingly expected in today's market.
Pros
- Easy use for those that have never built a website before.
- Pulls live data for pricing and stock qty from spruce.
- Someone from EvolutionX is assigned to the account to assist with questions and issues that might arise.
Cons
- More store themes or improved ability to alter the theme.
- Improved menu creation functions. Menus feel basic and hard to create multiple drop down menus from the menu bar. This would help better organize information for easy access to the customer.
- Make easy for store items to be pulled by google for googles online marketplace. We have found no way to get our items to pull in the google merchant center. Google has recently made some changes that have helped here but still a vast majority of items are not being pulled.
- We enjoy using groups and badges but it feels like unnecessary steps to get them all placed. Creating the group, then creating the badge seems like it could all be done in one area. It would be nice to be able to assign multiple groups to the same badge if needed.
- Configurable product groups and master products are also great functions but are time consuming to set up, it would be nice to see this somehow streamlined into one screen to get all set up. Currently you have to bounce between three screens just to get things working.
- Improved Product Management. Adding in a sequential edit function and easier filtering to find and isolate products needing to be edited.
- Move the "location" selection away from the top of the screen. This is lost to shoppers, they either are just not seeing it or it is not easy to understand that you click to change. I find homedepot.com places this right next to the search bar and that seems to be highly effective. It would also be nice to add the closing time for the selected location next to it as well, similar to how homedepot is doing it.
- Improve the shipping functions. This has been a difficult pinch point, really seems to be keeping people from pulling the trigger and ordering. We switched to a UPS api for a bit, but the rates where outrageous and way over what we actually paid. I am sure it comes to rate negotiated with UPS, but with many companies already offering pre negotiated rates we would rather opt to use an API from shippo or pirateship that displays already low rates. Being able to easily trim down your shipping radius would be nice. Store to door delivery we say 30 miles, but had to individually find and place rules for each zip - this seems like it could be better handled with a radius and a computer pulling the needed data for that radius.
- Don't automatically opt customers in for added paid services. I may not have the best understanding of this new ada requirement and this new audio thing but from what I read it seems everyone is automatically put on it and we have to get in and cancel in order to avoid the extra charge. This I dont even believe was sent in an email but only on the EvolutionX messenger. I will be honest, we deal with so many different messengers / social platforms that adding this in as the main point for communication does not work for us and will always be an afterthought. We do always have email open, this would be the easy way to reach the customer in my opinion.
- Our return on investment (ROI) with EvolutionX has historically been disappointing, a concern we previously raised. Unfortunately, the response from Niall came across as defensive and unconstructive, with the only suggestion being to offer free shipping to boost sales. With the exception of Amy-Lee, we haven’t felt that EvolutionX has shown a strong commitment to our online success. That said, we’ve seen some improvement in ROI over the past month, primarily due to enhanced visibility on Google’s shopping platform—progress that appears to be driven by Google’s own updates rather than EvolutionX initiatives. If EvolutionX could develop better integration with Google Shopping, we believe many small retailers could benefit significantly. Simplifying that connection could be a major differentiator for the EvolutionX platform.
- EvolutionX has been valuable in communicating our full range of products and services to customers. While some of the resulting in-store sales may be difficult to directly track, we believe the increased visibility has contributed to additional revenue opportunities.
- I believe EvolutionX has helped reduce the volume of incoming customer calls, allowing our employees to focus on higher-value tasks. This shift has contributed to improved efficiency and overall profitability.
Do you think EvolutionX delivers good value for the price?
No
Are you happy with EvolutionX's feature set?
Yes
Did EvolutionX live up to sales and marketing promises?
No
Did implementation of EvolutionX go as expected?
Yes
Would you buy EvolutionX again?
No
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