Bloomreach CDP is a great MA & CRM product for you.
June 22, 2021
Bloomreach CDP is a great MA & CRM product for you.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Exponea (acquired by Bloomreach)
It's being used by Marketing department, mostly for CRM and Marketing Automation cases. Sometimes we use it for Customer Service e-mails.
- Marketing automation paths
- CRMs anylises
- E-mail campaigns
- Import data from the backend (SQL queries, google sheets csv, django data)
- More advanced in-apps
- Attachments in e-mails
- Easier to build reports
- Detailed calls every week with technical and experienced service
- Increased revenue
- Share of wallet
- Increased monthly active users
- Higher GMV
I think Bloomreach has better visual design than the ones I already worked on, however it could be to the fact that it's a newer product, so they have had a chance to build it from the scratch. Creating scenarios is also easier and quicker. I think Salesforce is more convenient when it comes to building reports, you can even download a full package of reports that work straight out of the box, whereas in Bloomreach, it took us months to create them from 0. Those already provided either didn't show us anything valuable (e-commerce vs fintech), or they were created for analyzing for example products, catalogs etc. We are also using Typeform on a daily basis, and I must say that Bloomreach doesn't have 10% of the functionality that Typeform does, when it comes to surveys
I was able to start building scenarios and simple e-mail campaigns from day 2 basically so it was quite fast. I can't say anything more about the implementation process, as it was already implemented for some months when I joined my current company.
Do you think Bloomreach Commerce Experience Cloud delivers good value for the price?
Not sure
Are you happy with Bloomreach Commerce Experience Cloud's feature set?
Yes
Did Bloomreach Commerce Experience Cloud live up to sales and marketing promises?
Yes
Did implementation of Bloomreach Commerce Experience Cloud go as expected?
Yes
Would you buy Bloomreach Commerce Experience Cloud again?
Yes