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Has Everything You Need - But Also Some Things You Really Don't Want
November 07, 2019

Has Everything You Need - But Also Some Things You Really Don't Want

Austin Voigt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

Facebook for Business is a key asset to our agency. Nearly every client we work with - including our own business - uses this tool. Facebook is the largest social media platform in the world and therefore provides us with the largest reach, as well as some of the most cost-effective placement pricing.
  • The largest reach of any social media platform.
  • Extremely robust marketing tools, specifically targeting in Ads Manager.
  • Highly responsive support teams.
  • Constantly innovating and providing new digital marketing tools to test.
  • Significant user information database to inform marketing strategies.
  • Facebook as a platform tends to be quite glitchy; while this isn't abnormal for social platforms, it can be frustrating when we use it so frequently and rely on it for so much of our business.
  • Many of our clients can be skeptical of using Facebook for Business due to recent social and political issues around the platform's practices.
  • Facebook has systematically been taking away targeting capabilities from small businesses, which disproportionately affects them compared to others who are advertising on the platform (namely, politicians - and the large corporations funding them).
  • Facebook almost always provides a positive ROI for both our business, and our clients, in terms of advertising on the platform.
  • There have been occurrences where, due to glitches or mistakes in the platform, our ads were served and we were charged for invalid traffic; however, this is almost always rectified later (as far as we know).
  • It is unfortunate that small businesses are being restricted and penalized on the advertising platform, while politicians and the large corporations funding them are not; these scenarios also make our clients less inclined to advertise on the platform.
Facebook for Business provides some of the most cost-effective returns of any ad platform we use, at very high volumes. Its user database, ad formats and targeting options are unrivaled. However, the platform itself can be glitchy, and lately has been mired in social and political issues, which causes some difficulty in working with the platform from a business perspective.
Facebook for Business is one of the key platforms we use at our agency, both for ourselves and most of our clients. It provides us with successful digital marketing tools both in terms of awareness and direct response. It is cost-effective, has some of the most robust targeting capabilities, and provides the largest user database and broadest reach of any social platform.