Item: Folloze
Rating: 7
Author: Verified User

Overall Satisfaction with Folloze

Use Cases and Deployment Scope

We've used Folloze to set up content rich landing pages for various campaigns. The platform has enabled us to leave our content ungated while still being able to track who used it and how often it was used.

Pros and Cons

Pros

Promote content
Ease of use
Reporting

Cons

More flexibility in building pages
Better at pulling identifying images from PDFs
Contextual links in text

Return on Investment

Improved ability to target accounts
Streamlined process of building out landing pages

Usability

Building pages is pretty straightforward, but limited in functionality. Folloze would definitely benefit from including some more free-form type page builder options. Would really like to be able to be a little more creative with page layouts, types of content, etc.

Support Rating

Very responsive to my inquiries; worked quickly to help address issues; occasionally some delay in responding, but not to the point where it's caused any serious issues.

Key Insights

Do you think Folloze delivers good value for the price?

Yes

Are you happy with Folloze's feature set?

Yes

Did Folloze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Folloze go as expected?

I wasn't involved with the implementation phase

Would you buy Folloze again?

Yes

Likelihood to Recommend

Great for landing pages for campaigns - especially ABO/ABM campaigns where the landing page isn't used to encourage initial contact. Contextual links for email addresses especially - or adding direct emails as an option for buttons - would be extremely helpful to improve its breadth of us.

Comments

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Folloze helpful with campaigns, but could use improvements