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Folloze

Folloze

Overview

What is Folloze?

Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization…

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Recent Reviews

Folloze honest review

3 out of 10
November 13, 2023
Incentivized
It is used for creating an experienced board. for various pieces of content that are uploaded to the portal. There are 2 mainboards on …
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Game-changer for ABM

8 out of 10
December 23, 2022
Incentivized
We run account-based marketing campaigns with high levels of personalization on Folloze. The platform helps us to craft a very specific …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Verified User
Executive in Marketing
Information Technology & Services Company, 501-1000 employees
MM
Maureen M
Sr. ABM Practitioner
ServiceNow (Information Technology & Services, 10,001+ employees)
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Pricing

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Folloze

Contact Sales

Cloud

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

See Folloze in Action

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Product Details

What is Folloze?

Folloze states their mission is to empower B2B marketing teams looking to respond to a new generation of B2B buyers through their Buyer Experience Platform. Led by frontline marketers, revenue teams can leverage Folloze to deliver engaging, data-driven experiences that meet buyers where they are with the information they need, personalized to their own individual customer journey.

Founded in 2013 by two marketing executives who observed how B2B buying and selling was changing firsthand, Folloze boasts users among large and successful B2B brands, including companies like Cisco, FireEye, Google, Okta, and Workday.

Folloze Features

  • Supported: ABM
  • Supported: Channel marketing
  • Supported: Demand Generation
  • Supported: Folloze live events
  • Supported: Sales Orchestration
  • Supported: 6sense solution

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform. Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions. Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks. Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of the interface to build microsites and landing pages. B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination. Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.Screenshot of Folloze's B2B marketing and sales orchestration plays. Marketing creates the microsites and campaigns with the buyer persona in mind, kickstarting the sales cycle. Sales teams are notified and can edit or approve the marketing campaigns that are then automatically executed. When a demand generation campaign is executed, it is personalized for both the seller and for the account prospect. The result is 1-to-1 engagement with potential customers.

Folloze Videos

Watch Folloze discusses the potential of digital live events and the top-5 strategies that will help drive growth in 2022.

Watch In a digital-first marketplace, the most engaging, successful events are becoming smaller and more personal. For frontline marketers, Folloze Live Events aims to deliver memorable and unique virtual event experiences.

Watch From Folloze and Laura Ramos, VP and Principal Analyst from Forrester, a webcast of guidance for evolving the performance of core account-based programs.

Watch Marlowe Fenne, ABM Senior Manager at FireEye with Randy Brasche, VP Marketing at Folloze provide advice on how frontline marketers can become the digital architects of data-driven and personalized buyer experiences.

Watch An overview of the Folloze Buyer Experience platform, including specific use cases that support each stage of the buyer journey

Watch An overview of Folloze Live Events, a brand new way for frontline marketers to execute targeted virtual events, with no technical support or expertise required

Folloze Integrations

Folloze Competitors

Folloze Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported CountriesUnited States
Supported LanguagesEnglish

Folloze Downloadables

Frequently Asked Questions

Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign orchestration. For channel marketing, Folloze allows users to have a “leg in two places," so users and partners can work in parallel and in partnership - from entirely different organizations - on one coordinated joint campaign.

Uberflip, PathFactory, and Hushly are common alternatives for Folloze.

Reviewers rate Support Rating highest, with a score of 8.5.

The most common users of Folloze are from Enterprises (1,001+ employees).

Folloze Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)0%
Enterprises (more than 500 employees)100%
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Comparisons

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Reviews and Ratings

(69)

Attribute Ratings

Reviews

(1-25 of 39)
Companies can't remove reviews or game the system. Here's why
November 07, 2023

No-Code Personalized Marketing Experiences.

MM
Maureen M
Sr. ABM Practitioner
ServiceNow (Information Technology & Services, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
The Folloze Customer Success Team is very quick to answer questions or assist with complex requests that require additional programming. They have been instrumental in helping our organization to learn and use the platform and empowering us to launch unique experiences for our customers and prospects.
January 03, 2023

Folloze will take your digital marketing efforts to the next level!

Verified User
Manager in Marketing
Consumer Goods Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
They are always very responsive and help support our needs. As you most likely are aware, life does not always go according to plan. More often than not, you're going to be met with issues that need support. When it comes to account management, there has not be a single instance where we did not feel fully supported. We've learned a few things together as a team, but that's the beauty of a true partnership.
December 27, 2022

Folloze Has Worked Well For Our Sales-focused Partner Training & Enablement

Verified User
Employee in Sales
Information Technology & Services Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
Denise B. supported our organization and has always been fantastic to work with and very responsive. She has trained multiple individuals on our team and gotten them up to speed on the tool as teams have changed and personnel has rotated. The model of including a customer success manager as part of the overall cost helps make engagement simple but does also feel like time can be limited as I know the customer success reps are shared across multiple customers.
December 24, 2022

A great tool with a lot of functionality and customization options.

Josh Kohn | TrustRadius Reviewer
Josh Kohn
Strategist in Marketing
Surescripts (Hospital & Health Care, 501-1000 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
9
The team was proactive in setting up recurring status calls, and they made sure we are always getting the most out of the tool. Our rep Sean has been great the whole time. He's willing to take on bigger projects, bring in experts from other internal teams, and even work with third parties in order to solve specific business goals. The support of the Folloze team has been great and they've done the most they can to ensure our success on the platform.
December 24, 2022

Customize your marketing journeys, the easy way.

Aaron Evans | TrustRadius Reviewer
Aaron Evans
Digital Marketing Manager
Kantata (Computer Software, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
December 24, 2022

Folloze accelerates any Sales and Marketing efforts.

Verified User
Contributor in Marketing
Computer Software Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
Folloze has a very intuitive user interface and designer. Their integrations have been seamless, and their team has been extremely helpful and responsive in getting features added or any gaps addressed. We have been leveraging the tool to its full capability, and people are happy both internally as well as externally.
December 24, 2022

Folloze helps us connect to our customers and partners in a direct and visually pleasing way.

JC
Jessica Campas
Product Marketing Manager
Lakeland Industries (Textiles, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
Our regular standing meetings are always upbeat, helpful, and exactly what we need. We've never felt pressured to do things with Folloze that just didn't make sense for us at that time. Anytime there was a support ticket needed, the reps would always help push it through and work with our team. We have grown wonderful relationships with the Folloze team members, and we actually enjoy our regular meetings with them!
December 23, 2022

Folloze review

Dennis Van Steenwinkel | TrustRadius Reviewer
Dennis Van Steenwinkel
Digital Marketing Manager
Descartes Systems Group (Transportation/Trucking/Railroad, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
We have been working together with Sean Daly and he has gone above and beyond to answer our questions and always be available. We might not always have a ton to discuss during biweekly meetings but it sure is nice to have a responsive person on your end that can help us out in a timely manner.
December 22, 2022

Folloze is the best engagement solution

Verified User
Manager in Marketing
Information Technology & Services Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
The Folloze customer success team is amazing. They always offer proactive and positive suggestions on how to improve your pages, programs, and visitor experience. The customer success team embraces their role as a partner.
December 21, 2022

Simple and Quick to Get Going

Verified User
Director in Marketing
Information Technology & Services Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
The customer support and our customer success rep have been fantastic and have gone above and beyond as we started our journey. We have weekly meetings with them and they are quick to answer any questions we might have. Also, the training we received was comprehensive. Overall Folloze is very responsive and dedicated to their client's success.
December 21, 2022

Folloze is an easy and great tool for marketers everywhere!

TT
Thao Tran
Marketing
Workday (Computer Software, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
9
Their customer success team is super helpful and friendly. They're always quick to respond and follow up with any questions. We have our calls with them, and they're always showing us new updates and new ways to customize and are able to resolve issues that come up. I love their customer success team!
December 15, 2022

A Tale of Folloze

Ashwini Chitrigemath | TrustRadius Reviewer
Ashwini Chitrigemath
Asst. Manager - Digital Marketing
Rich Products Corporation (Food & Beverages, 1001-5000 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
7
Its an amazing experience to use folloze, I would recommend this to everyone who want to serve their client with personalization and also effective content. Folloze has been a great source of knowledge for our customers. Thanks to it I could launch many many campaigns on time and we got great results.
December 15, 2022

Ease of Folloze

Verified User
Director in Marketing
Computer Software Company, 501-1000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
We meet with our CSM bi-weekly and he's been a huge help in helping us get the tool implemented into our systems and helping us walk through our overall strategy to ensure we're getting the best use our of Folloze. I'm also always in the loop for the most relevant upcoming webinars and events that can help our team.
December 15, 2022

"Folloze" the leader for your best microsite experience!

Verified User
Manager in Marketing
Computer Software Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
The entire support team at Folloze is impressive! They are incredibly proactive in addressing any and all needs our team might have, and they are responsive, as needed, when a question arises. They host regular open office hours where our team can not only learn from one another, but can also address with the Folloze team anything where we need assistance.
December 15, 2022

User friendly platform bridging gaps between your clients, sales & marketing!

Verified User
Director in Marketing
Marketing & Advertising Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
8
The Folloze CS team is always willing to help and is always available. We have a strong relationship and know if we need anything we can bring our questions and concerns and they will try to help resolve it.
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