Google Ad MEHnager
April 22, 2020

Google Ad MEHnager

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Google Ad Manager

We use Google Ads Manager to manage ad campaigns on Google for the ad campaigns that our company runs on Google. Google Ads Manager is only being used our marketing department not the entire organization. The problem that Google Ads Manager solves it allows us to manage our Google ads for use on Google.
  • Manages Ads
  • Single Sign On
  • Is Google
  • Confusing interface
  • Poor documentation
  • High learning curve
We use Google Ads Manager to manage ad campaigns on Google I found that Google Ads Manager was confusing, had a steep learning curve, and had poor documentation. I found myself having to look at tutorials from other websites. I find this to be true of most Google products. They seem to be made by developers and don't account for the user.
Some possible scenarios of when you would want to use Google Ad Manager is when you want to run ads on Google. It provides a central place of managing these ads for Google. It would be less appropraite if you wanted to run ads on another service, like say Facebook or a private website.

Google Ad Manager Feature Ratings

Ad campaign creation
7
Ad deployment
7
Display advertising
7
Ad display and retargeting segmentation
8
Sequence targeting
8
Data Transfer
Not Rated
DSP integration
Not Rated
Ad dashboards
6
Ad performance reports
7
Ad conversion tracking
3
Ad attribution reporting
6
Cross-channel ad management
3
Ad forecasting and optimization
Not Rated