Running ads is now easy and profitable!
October 04, 2019

Running ads is now easy and profitable!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ad Manager

Google Ad Manager is being used by the marketing team, specifically the performance marketing guys at our office. They use this to set up their marketing ads, be it an app install, web ads, retargeting, SEM etc. They use it for end to end, ad ideation, segmentation, targeting, communication, management.
  • User segmentatation - new, old, prospecting/retargeting etc.
  • User targeting - day-parting, demographics, interests etc.
  • Campaign management
  • Ad formats and tweaking for experimentation
  • It's a little complex to understand for beginners
  • It doesn't allow you to run various ad platforms on a single platform
  • Its data has discrepancies at times even against the Google analytics or Playstore data
  • It has helped us scale up performance marketing
  • It helped us save on the outsourcing cost as we were able to move marketing inhouse
  • It helped save on marketing dollars as it was better than most of the other channels in terms of targeting optimization
It's a similar product to Facebook, as Google Ad Manager is for Google. Google Ad Manager is better in terms of user segmentation and targeting.
Well suited for helping you move your paid marketing in house, as then you should be able to manage your campaigns end to end. It is not suited if you don't have a Google ads expert in house as it can take a few weeks for one to get trained on this and start setting up ads.

Google Ad Manager Feature Ratings

Ad campaign creation
Ad deployment
Display advertising
Ad display and retargeting segmentation
Sequence targeting
Data Transfer
DSP integration
Ad dashboards
Ad performance reports
Ad conversion tracking
Ad attribution reporting
Cross-channel ad management
Ad forecasting and optimization