Item: Google Ad Manager
Rating: 9
Author: Alex Chaidaroglou

Use Cases and Deployment Scope

We are using Google Ad Manager to drive leads and clients to our website. There are different features inside the platform for many uses depending on what you want to achieve, your budget and the competitiveness of your industry.

Google Ad Manager is used only by the marketing department.

It makes it very easy to aggregate different channels and deploy text and image ads.

Pros and Cons

Customizable dashboard.
Instant feedback and notifications.
Scalable ads.

Some initial learning curve
Some features are hard to understand

Return on Investment

Scalability.
Increased efficiency / time saving.
Cost effectiveness.

Alternatives Considered

I didn't evaluate a competitor.

Key Insights

Do you think Google Ad Manager delivers good value for the price?

Yes

Are you happy with Google Ad Manager's feature set?

Yes

Did Google Ad Manager live up to sales and marketing promises?

Yes

Did implementation of Google Ad Manager go as expected?

Yes

Would you buy Google Ad Manager again?

Yes

Likelihood to Recommend

If you are looking to scale text and display ads, Google Ad Manager is a solid choice, as it helps scale your ads. It combines different exchanges such as DoubleClick, Adsense, AdExchange and third party exchanges which gives it a lot of options, scale and ability to optimize.

If you are a small business with [a] limited budget or knowledge it might not be an ideal fit.

Efortless scaling and time saving

Overall Satisfaction with Google Ad Manager