Efortless scaling and time saving
June 02, 2021

Efortless scaling and time saving

Alex Chaidaroglou | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ad Manager

We are using Google Ad Manager to drive leads and clients to our website. There are different features inside the platform for many uses depending on what you want to achieve, your budget and the competitiveness of your industry.

Google Ad Manager is used only by the marketing department.

It makes it very easy to aggregate different channels and deploy text and image ads.

Pros

  • Customizable dashboard.
  • Instant feedback and notifications.
  • Scalable ads.

Cons

  • Some initial learning curve
  • Some features are hard to understand
  • Scalability.
  • Increased efficiency / time saving.
  • Cost effectiveness.
I didn't evaluate a competitor.

Do you think Google Ad Manager delivers good value for the price?

Yes

Are you happy with Google Ad Manager's feature set?

Yes

Did Google Ad Manager live up to sales and marketing promises?

Yes

Did implementation of Google Ad Manager go as expected?

Yes

Would you buy Google Ad Manager again?

Yes

If you are looking to scale text and display ads, Google Ad Manager is a solid choice, as it helps scale your ads. It combines different exchanges such as DoubleClick, Adsense, AdExchange and third party exchanges which gives it a lot of options, scale and ability to optimize.

If you are a small business with [a] limited budget or knowledge it might not be an ideal fit.

Google Ad Manager Feature Ratings

Ad campaign creation
10
Ad deployment
10
Display advertising
10
Ad display and retargeting segmentation
10
Sequence targeting
10
Data Transfer
10
DSP integration
10
Ad dashboards
9
Ad performance reports
10
Ad conversion tracking
10
Ad attribution reporting
10
Cross-channel ad management
Not Rated
Ad forecasting and optimization
9

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