The main tool to automate media buys
June 03, 2021

The main tool to automate media buys

Kimberly Smith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ad Manager

We use Google Ad Manager to concentrate and manage almost all of our media buys. Google has by far the most used and intutive platform on the internet to automate the media buying process. It has the most inventory, the best integrations and the more advanced soltions for measuring results.
It is mostly used by the marketing department and we have a special team dedicated to optimizing the results of Google Ad Manager.
  • Different attribution models built within the platform
  • Lots of bidding methods available
  • Vast supply available in all countries
  • Not dedicated team unless you are spending enourmous sum of money.
  • Margins not transparent
  • Operates like black box and missing indepedent verification on its metrics
  • Great results improving ROI
  • Low priced inventory maximizing margin
  • High take rates for publishers decreasing margin on the sell side.
The main advantage of Google Ad Manager over The Trade Desk is based on the fact that Google Ad Manager has better data to identify a user on any device as it has more data and the user is signed in over Google Ad Manager´s set of properties. That is why results on Google Ad Manager´s platform are better as The Trade Desk needs to develop a unified id solution that is more complex and less performing that Google Ad Manager's data.

Do you think Google Ad Manager delivers good value for the price?


Are you happy with Google Ad Manager's feature set?


Did Google Ad Manager live up to sales and marketing promises?


Did implementation of Google Ad Manager go as expected?

I wasn't involved with the implementation phase

Would you buy Google Ad Manager again?


Google Ad Manager offer a full stack solutions for everything related to programmatic. Wether you are positioned on the buy side or the sell side you are definitely using Google Ad Manager to transact media.
It is appropiate for small clients as it is an easy to use self serve platfrom and for large clients as it has a complete set of features to maximize results that are not available on every platform.

Google Ad Manager Feature Ratings

Ad campaign creation
Ad deployment
Display advertising
Ad display and retargeting segmentation
Sequence targeting
Data Transfer
DSP integration
Ad dashboards
Ad performance reports
Ad conversion tracking
Ad attribution reporting
Cross-channel ad management
Ad forecasting and optimization