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My experience with Google Ads
April 18, 2019

My experience with Google Ads

Francisco Mosse | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads (formerly AdWords)

We use it to publish Ads in search results and in display sites. Not only ads about ourselves, but also to publish ads for our clients (companies from Argentina and other Latin America countries). Almost in the last year Google Ads has increased functions and options available to customize ads and delivering the ads to custom audiences. I think that using the control panel is not easy for final users.
  • Segment audiences
  • Custom format ads
  • Responsive ads
  • Pay as you use it
  • Not easy to use for all the people
  • Not clear that you can use "negative" words
  • positive ROI
  • positive pay for results as you pay per click
Bing has little clicks and Twitter is too expense per click
We like that you can create an ad campaign in 5 minutes, and that you can choose words that people would have to search easily. Geographical segmentation is also great. They should let you change the billing method if you want (you have to create a new Google Ads account) and move money from Adsense to Google Ads.