Item: Google Ads
Rating: 1
Author: Verified User

Use Cases and Deployment Scope

Simply opened up an account to familiarise myself with google ads. It was going to help us gain visibility on the web and gain more prospects.

Pros and Cons

It is probably the best methods for reaching out to prospects, BUT sadly we have no other choice due to GOOGLE's monopoly as a research engine in western nations.
Ergonomic interface
Easy to setup an account

A support team that is rude and unaware how their processes work
They didn't know that google ads requires your payment details to sign up
They don't know how a campaign is set up
They conned me with the free voucher
They automatically started a campaign for me, billed me 128 euros and don't know how to activate the voucher on this bill, even if the voucher has been granted.
They need to fuse : Google ads, google mybusiness and google analytics, so many accounts to create if you are a company

Return on Investment

Not applicable, it all went wrong from the start when they charged me money for a campaign i did not start ! The negative is that they charged me 128 euros for nothing (my website was not even finished at the time)

This question is not applicable. Because you select an advertising tool based on client segments. Mine are not reacheable through facebook. So i am only left with google because BING is not big enough in Europe. So they have a monopoly which in turn doesn't permit me to try other solutions.

Key Insights

Do you think Google Ads delivers good value for the price?

Are you happy with Google Ads's feature set?

Did Google Ads live up to sales and marketing promises?

Did implementation of Google Ads go as expected?

Would you buy Google Ads again?

Support Rating

They somehow they cannot explain that a campaign was triggered on its own. They then got me a voucher as a refund for half the price. Then they don't know if it will be applied on the bill they just sent. They cannot figure the due date for the billing (they thought it was last month).
The person on the phone said the technical team are busy, i said : i will wait. He said you d be better off sending a new ticket. I said you should be able to simply forward my file to that team internally !!? She said "Yes i can..." huffing and puffing...
AWFUL ! But its google, no other choice for many.

Usability

Likelihood to Recommend

Biggest bully on the planet ! They already have one the biggest business empires and they still take (steal) money from a small startup in France.
Beware at the beginning ! When signing up, they require payment details.
Beware when trying to request a voucher "to try" a google ad campaign, they launch it without validation (maybe a mistake on my behalf, but unlikely i would validate a campaign with my website not ready. Now they are not able to tell if i can redeem the voucher on my total bill ! Absurd! Then they tell me, "our email must be in your SPAM" . You are sending an email from google ads to a gmail?! How can you not rectify this !? Sorry, don't really have a good point for them, except google ads is only suited to you if you are in the right sectors and your clients have the good demographics

Google Ads Review

Overall Satisfaction with Google Ads (formerly AdWords)