Item: Google Ads
Rating: 8
Author: Verified User

Overall Satisfaction with Google Ads (formerly AdWords)

Use Cases and Deployment Scope

Many companies I work with have used Google Ads to effectively distribute their message to different target audiences. With Google Ads, we are able to fine tune both the intended marketing message as well as the type of consumer that will be interested in that message. This platform has had continued success with high clickthrough rates and conversions.

Pros and Cons

Pros

Finely tuned messaging
Real-time analytics
Ability to quickly react and adjust ads to industry trends

Cons

Typically more expensive than some ad channels such as Facebook
Algorithms are constantly updated with major affects to current campaigns
Some ads are disapproved for unforeseen reasons

Return on Investment

Increased brand awareness
Increased website traffic
Increased B2B sales

Alternatives Considered

Facebook for Business and LinkedIn Marketing Solutions

Google Ads has significantly higher reach than any competitors. In my experience, Google Ads is more expensive than Facebook and cheaper per click than LinkedIn but the results have always been far superior to both. The ability to organize campaigns and fine-tune your marketing plan is second to none. Overall, Google Ads is the primary source of ROI for online advertising.

Likelihood to Recommend

Google Ads is a requirement for any company that is looking to increase sales and brand awareness. However, the most successful results will be seen by organizations that are willing to set a significant marketing budget and put in the time to constantly manage ads and bids throughout the changing industry climate. Smaller companies may not see Google Ads as money well spent for this very reason.

Comments

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Google Ads is a must for any businesses looking to grow their online brand and sales