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Google Ads is a must for any businesses looking to grow their online brand and sales
Updated April 01, 2021

Google Ads is a must for any businesses looking to grow their online brand and sales

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads (formerly AdWords)

Many companies I work with have used Google Ads to effectively distribute their message to different target audiences. With Google Ads, we are able to fine tune both the intended marketing message as well as the type of consumer that will be interested in that message. This platform has had continued success with high clickthrough rates and conversions.
  • Finely tuned messaging
  • Real-time analytics
  • Ability to quickly react and adjust ads to industry trends
  • Typically more expensive than some ad channels such as Facebook
  • Algorithms are constantly updated with major affects to current campaigns
  • Some ads are disapproved for unforeseen reasons
  • Increased brand awareness
  • Increased website traffic
  • Increased B2B sales
Google Ads has significantly higher reach than any competitors. In my experience, Google Ads is more expensive than Facebook and cheaper per click than LinkedIn but the results have always been far superior to both. The ability to organize campaigns and fine-tune your marketing plan is second to none. Overall, Google Ads is the primary source of ROI for online advertising.
Google Ads is a requirement for any company that is looking to increase sales and brand awareness. However, the most successful results will be seen by organizations that are willing to set a significant marketing budget and put in the time to constantly manage ads and bids throughout the changing industry climate. Smaller companies may not see Google Ads as money well spent for this very reason.