Google Analytics Review
May 17, 2014

Google Analytics Review

Sabine Sharp | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

We frequently setup and install GA for clients on their eCommerce stores, including eCommerce transaction and conversion tracking, site search, funnel visualization, etc.
  • If implemented correctly, GA is a very powerful tool that can give you vital business metrics, especially in conjunction with eCommerce and overall marketing campaigns
  • Updating users and developers with new features, new implementation techniques, etc. Google tends to push out new things without updating users or developers, which has the potential to break things or make previous GA setups fail.
  • If implemented and used correctly, you can pretty quickly see which landing pages, products, categories, etc are performing better - A/B split testing can take it a step further and can be helpful if you have a high traffic site (low traffic sites will likely never collect enough data to see a good result)
Again - should not run an online business without some decent usage stats.
Wouldn't run without some sort of Analytics program - if not GA then another solution.