Overall Satisfaction with Google Analytics
We frequently setup and install GA for clients on their eCommerce stores, including eCommerce transaction and conversion tracking, site search, funnel visualization, etc.
- If implemented correctly, GA is a very powerful tool that can give you vital business metrics, especially in conjunction with eCommerce and overall marketing campaigns
- Updating users and developers with new features, new implementation techniques, etc. Google tends to push out new things without updating users or developers, which has the potential to break things or make previous GA setups fail.
- If implemented and used correctly, you can pretty quickly see which landing pages, products, categories, etc are performing better - A/B split testing can take it a step further and can be helpful if you have a high traffic site (low traffic sites will likely never collect enough data to see a good result)