Google Analytics Review
May 17, 2014

Google Analytics Review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

I work at a digital ad agency, so nearly everyone at my organization uses it. We are a very goal driven company, so this product allows us to answer questions that aids in hitting our clients goals.
  • User interface is intuitive
  • Sub domain tracking is easy to set up
  • MCC is easy to manage
  • Attribution funnel analyses are fun to play with, but it would be more beneficial to have recommendations of which funnel makes the most sense for each business and when they'd want to apply each model
  • Universal Analytics does not have the ability to import historical data from the regular GA yet. This will be necessary for my clients before I switch them over because we do a lot of year over year comparisons.
  • Remarketing through GA allows for increased conversions for my clients
  • Custom dashboards save time pulling reports
Implementation process is easiest for GA rather than SiteCat, so for basic needs, GA is sufficient.
Clients require access to Google Analytics
All conversions are reported at the time of conversion, not click, so this does not match up with AdWords. SiteCat is the main competitor and while I believe it gives more and better data, the implementation process is longer and more difficult. How much time are you willing to invest?