Don't Want The Best Free Analytics Software? Don't Get Google Analytics!
September 19, 2014

Don't Want The Best Free Analytics Software? Don't Get Google Analytics!

Jonathan Bentz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is being used by our organization like most businesses use it - to track daily activity on our website. Primarily, the marketing department uses GA to monitor traffic patterns and track sources for goal conversion. Information gathered from GA is then shared with sales and operations as necessary to make business decisions. GA allows us to know what traffic we are getting to our website, where it is coming from, and how that traffic is contributing leads to our sales funnel.

Pros

  • Monitors website traffic patterns. If you don't have a handle on where or how your website is getting traffic, I can't think of a better tool to use to get that information.
  • Tracks goal conversions. If you have a specified path you want visitors to take to complete an action on your website, GA does a great job of reporting to you how many times that path has been completed.
  • Integrates with other Google tools. If you aren't using Analytics, but are running AdWords campaigns or monitor site health in webmaster tools, Google allows you to sync them all together.

Cons

  • Google used to tell us keyword referrals. Kind of annoying that they don't anymore, but life goes on.
  • They change the names of important metrics from time to time, generally into more ambiguous names. Again, kind of annoying, but a couple Google searches will bring up 100s of SEO blogs that tell you what means what - so not the end of the world here, either.
  • It doesn't tie-in (yet) with other Google tools like YouTube Analytics and Google+, or Google My Business. So in some cases you still need to monitor information from multiple areas of your Google-verse.
  • Allowed us to determine what traffic sources are generating our web leads.
  • Allowed us to spot traffic trends on our website and determine how to better navigate our site for improved user experience.
  • Allowed us to create an editorial calendar for our blog to better serve our customer needs.
It's free. It's efficient. It's effective. Why wouldn't I renew Google Analytics?
I guess if a business is looking for a web analytics software that integrates into ERP or something, then Google Analytics may not make sense. Otherwise, it's hard to say another tool for monitoring web traffic, conversions, or revenue generated from your website is better suited to meet your needs than Google Analytics.

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