Google Analytics
September 26, 2014
Google Analytics
Score 7 out of 10
Vetted Review
Verified User
Software Version
Google Analytics
Modules Used
- all
Overall Satisfaction with Google Analytics
Google Analytics is being used for: customer visits tracking, conversion rate calculation and event tracking over [our] website.
- Describes overall page visits
- Describes how many placed orders
- Specific events can be added depending on the merchant need
- Maybe it can be extended by providing more ways of capture and more ways of reporting
- Gives us more insight where customers are dropping off and how to improve
Easy to use and open source
Using Google Analytics
20 - page & event tracking
4 - java script and html
- Analytics
- Conversion
- Sales report
- Visitors report
- Maybe embedding into different tracking containers
Evaluating Google Analytics and Competitors
- Price
- Product Features
- Product Usability
- Analyst Reports
no price
Price based and need based
Google Analytics Implementation
- Professional services company
Solution implementation
Change management was a big part of the implementation and was well-handled - nothing much all the pages or events has to be revisited
- Nothing much
- But if the data paatern changes then we have to take care of all the pages
- All the events
Google Analytics Support
| Pros | Cons |
|---|---|
None | None |
in fact its open source might be for reatailer for reports
Using Google Analytics
| Pros | Cons |
|---|---|
None | None |
- Tracking
- Event capture
- Customer type
- customizations