Google Analytics
September 26, 2014

Google Analytics

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Modules Used

  • all

Overall Satisfaction with Google Analytics

Google Analytics is being used for: customer visits tracking, conversion rate calculation and event tracking over [our] website.
  • Describes overall page visits
  • Describes how many placed orders
  • Specific events can be added depending on the merchant need
  • Maybe it can be extended by providing more ways of capture and more ways of reporting
  • Gives us more insight where customers are dropping off and how to improve
Easy to use and open source
Overall, it's good.
Google Analytics is free and developer friendly to work with.

Using Google Analytics

20 - page & event tracking
4 - java script and html
  • Analytics
  • Conversion
  • Sales report
  • Visitors report
  • Maybe embedding into different tracking containers

Evaluating Google Analytics and Competitors

  • Price
  • Product Features
  • Product Usability
  • Analyst Reports
no price
Price based and need based

Google Analytics Implementation

  • Professional services company
Solution implementation
Change management was a big part of the implementation and was well-handled - nothing much all the pages or events has to be revisited
  • Nothing much
  • But if the data paatern changes then we have to take care of all the pages
  • All the events

Google Analytics Support

It's good and easy
in fact its open source might be for reatailer for reports

Using Google Analytics

Overall, it's ok.
  • Tracking
  • Event capture
  • Customer type
  • customizations