Google Analytics: What you need to know
May 12, 2021

Google Analytics: What you need to know

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is used by our Marketing department to track marketing campaign performance, like ad hoc emails and social campaigns. We also use Google Analytics for insight into website traffic and what content our visitors are interacting with most.

Pros

  • One of our biggest goals this year is targeting a younger demographic. Google Analytics provides detailed reporting with demographics which helps us with this goal. It allows us to specifically see what is working and what isnt.
  • Traffic reporting is easy to analyze and understand.
  • User flow is great with Google Analytics. Clear view of where users are clicking and where people are falling off.

Cons

  • User training resources for onboarding
  • Customer support is lacking - It can be confusing for new users and getting questions answered by customer service is complicated
  • Reporting for how users are engaging with our website and where users are falling off
  • Reporting/Analytics measuring marketing campaigns & emails
  • It drives our decisions on what content to focus on for our website, emails, and blog
  • It's especially helpful for marketing campaigns - analyzes what is working and what isnt, therefore saving money and time moving forward.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

I think Google Analytics is best used by a smaller organization. Its tracking and reports are beneficial and great to see how marketing campaigns are performing and what pages on your website are hitting and what is not. I think Google Analytics can be confusing for beginners and there isnt in-depth training which isnt ideal for onboarding.

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