Google Analytics: What you need to know
May 12, 2021
Google Analytics: What you need to know
Score 7 out of 10
Vetted Review
Verified User
Software Version
Google Analytics
Overall Satisfaction with Google Analytics
Google Analytics is used by our Marketing department to track marketing campaign performance, like ad hoc emails and social campaigns. We also use Google Analytics for insight into website traffic and what content our visitors are interacting with most.
- One of our biggest goals this year is targeting a younger demographic. Google Analytics provides detailed reporting with demographics which helps us with this goal. It allows us to specifically see what is working and what isnt.
- Traffic reporting is easy to analyze and understand.
- User flow is great with Google Analytics. Clear view of where users are clicking and where people are falling off.
- User training resources for onboarding
- Customer support is lacking - It can be confusing for new users and getting questions answered by customer service is complicated
- Reporting for how users are engaging with our website and where users are falling off
- Reporting/Analytics measuring marketing campaigns & emails
- It drives our decisions on what content to focus on for our website, emails, and blog
- It's especially helpful for marketing campaigns - analyzes what is working and what isnt, therefore saving money and time moving forward.
Do you think Google Analytics delivers good value for the price?
Yes
Are you happy with Google Analytics's feature set?
Yes
Did Google Analytics live up to sales and marketing promises?
Yes
Did implementation of Google Analytics go as expected?
Yes
Would you buy Google Analytics again?
Yes