Easy Multi Channel Measurement
May 11, 2021
Easy Multi Channel Measurement
Score 6 out of 10
Vetted Review
Verified User
Software Version
Google Analytics Premium
Overall Satisfaction with Google Analytics
Google analytics 360 (premium version) is currently deployed on two of our clients (AJIO and Aditya Birla Capital). The greatest strength comes from the fact that the UI is highly responsive with multiple filtering options to view the data from traffic sources. The custom reports are also a bonus feature which helps in the daily report and analysis for said clients.
- Custom Reports.
- Segmenting Audiences.
- UTM Tracking.
- Adding a third dimension when viewing traffic sources.
- User interface could be improved.
- Documentation for some underutilized features could be improved.
- Traffic Sources
- Audience Segmentation
- Custom Conversion Measurement
- Improves Measurability for website sales via media campaigns.
- Multi Channel attribution helps to determine impact of a media channel.
- Website bounce rates allow for optimizing user quality from media channels.
Google Analytics offers easy implementation via the analytics tags and integrated well with a ton of platforms thus improving visibility across measurement platforms.
Do you think Google Analytics delivers good value for the price?
Yes
Are you happy with Google Analytics's feature set?
Yes
Did Google Analytics live up to sales and marketing promises?
Yes
Did implementation of Google Analytics go as expected?
Yes
Would you buy Google Analytics again?
Yes